How long will it take to get new business–clients and sales–from a website? You have all the answers because you’ll decide how much SEO & SEM is put into the website & for how long? Is it a properly built WordPress website? Does the website design & content sell when visitors land? It’s your choice.
The 24-hour news cycle, which encourages people to stay online and involved with personal communication devices allllll the time, can be intimidating.
Competing seems to be impossible. But every business should be online like the competition is everywhere online.
Everywhere a business can be online, it should be. The competition is online–so should any business. Prospects are online looking for products and services. If you want to be in it, you have to be on it. The business should be as many places online in some form if the budget makes it possible.
1. Build a website: with a clear message quickly explaining what your product or service means to visitors…why buy from you?
–Use interesting pictures
–Headlines that tell visitors what to do
–Video that sells the product or service
–Regularly updated content that tells a story, explains, sells and establishes the company.
The website is where a message can be shaped, controlled and shared. It’s the control center that can be updated regularly. What you do to it determines your online fate or success. You control your story and how much information is shared. Use it. Write often. Post pictures and share, share, share.
2. Use social media
–There are hundreds of social media accounts. Add one a day
–Use a picture that’s social–logos are fine if they’re simple and clean. A photo is better so that people put a face with a business.
–Use the logo in the graphic design of the social media page
–Post pictures, content and links to the website
–Hundreds of places to be listed for free
–YP, DexKnows, Manta, HotFrog, the list goes on and on and on
–There are directories that list businesses for free
–Search by category
–Paid directories are an option, but if you want to be billed forever, start paying for directories. Why pay when many are free? When you stop paying, you lose your listing and your place online
–There are many free blogging platforms starting with Blogger offered by Google
–Post here as you would to your website, but with different content
About Using Copied Photos, Videos and Content
Don’t copy, plagiarize or repurpose content cutting and pasting the same thing everywhere on everything. Google will not like copying copy, pictures or video. The rule of thumb: use it once and be done.
Be original on every platform. Write a new bio, intro, short for every social media account, every directory, every citation.
When you edit video or audio do several versions to post on several places. Original new, better and different writing, pictures and video so that there’s no duplication of resources for your website and other online locations.
1. Start a website built from a,
2. marketing plan that includes a,
3 strategy a,
4. budget a,
5. timeline and,
6. tactics that should include
7. search engine optimization (SEO) and search engine marketing (SEM) campaign,
8. relationship marketing
9. in-person meeting, networking, word of mouth referrals
Where Do You Post First?
2. Social media
Cover the Internet
The online audience should be inundated with many messages that are posted by your business, about your business. If the content is original and new it should be shared and posted. When a story is written online and then shared with social media followers, blogs, directories, citations, the links back to the website help to boost traffic.
The only online places that are not beneficial are those that are not related at all to the product or service. For example, an attorney should not blog on a marketing website. A chef shouldn’t blog on a sports team website or blog. The value in blogging on other websites is in its related content. There should be a relationship and a reason for posting what is posted and where it’s posted.