Advertising

The Marketing Square is a website design and advertising agency in Madison, Wisconsin, and Winter Park, Florida. We provide clients with website builds, website repairs, search engine optimization (SEO), video, social media and searchable content to ensure website traffic and search engine rankings.

We also provide advertising message, image, and positioning to create a brand story on every website. With this plan we cover all target audiences with one streamlined plan to share the same message in all types of communication.

Research

If you have a new or existing business and you want to reach a demographic that is online, you need research to learn about your audience and its online behaviors.

• How old is your target audience?
• What is its income level?
• What is the age group?
• How does your demographic use the Internet?
• How does this consumer use social media?
• Which online shopping tools does your target respond to?
• What percentage of your audience is using mobile and smart phones to access your website?
• What does your consumer think about your brand, product, business or service?
• Will your target buy your product online or do they need to see you in-person?
• How do you attract your consumer to purchasing your service or product online?

If you believe that you know the answers without doing research, no matter how rudimentary, you may be exactly right or you may be horribly wrong.

Advertising Strategy

Advertising can proceed after you know your demographic and who you want to sell to. We create your strategy: how you sell your product, brand, service or business to your target, using which tactics, to achieve which goal or objective.

Confused? Advertising is an art. Strategy is a skill. Deciding how to communicate your message and through which media takes time, experience, expertise, creativity.

Big Brands Advertise, So Should You

Think of the biggest brands you know: Coca-Cola, Apple, Nike. Their advertising campaigns carefully speak to each of their various audiences.

Don’t think you need an advertising budget? Coca-Cola was spending $500,000 in 1906. Today more than a billion people drink a Coke product every day. Advertising should always be a priority.

Every commercial, every print, radio, digital message should be carefully crafted to speak to the target consumer audience in a specific tone based on a big idea that spreads across the brand.

Study Advertising Campaigns

If you’re not sure what advertising is, watch TV ads. Look at websites for large brands. Look at a grocery store aisle, or go to a mall. What you see is millions of advertising dollars at work trying to get your attention.

Some advertising campaigns sell. Other campaigns increase awareness. Others position the brand. Some introduce a brand.

What does your brand say to your target consumer? Are you reaching the right demographic with an appropriate message with the media you selected?

Find out what strategy you should be considering to stay ahead of the competition and the economy.

The Marketing Square can determine problems with distressed websites and teach clients how to add content and make changes to their own websites. If your site isn’t selling, there’s a problem with the build or with the way it’s functioning. We’ll let you know with a simple review what we can do to help you. If we can’t help you, we’ll tell you that too. You may have problems that cannot be addressed in a rebuild or repair.

The Marketing Square is led by Rebekah Brown, a writer and advertising strategist. Franklyn Galusha is a Top 100 programmer and developer. Maggie McLeod designs and Sam Smith is the videographer.

We provide clients more than 75 years of advertising and digital industry expertise working with brands including Alltel, Allstate, American Airlines, American Cancer Society, Ameritech, Amtrak, Bank of America, Best Buy, Budweiser, CareerBuilder, Daimler Chrysler, Dodge, Domino’s Pizza, Food Lion, Ford, Geico, General Mills, GlaxoSmithKline, Honda, Jeep, Kmart, Kodak, McDonald’s, Michigan Lottery, MillerCoors, Miller Genuine Draft, Navy, Verizon Wireless, Western Union.

The right strategy withstands time, competitors and the economy. If you’re struggling for business it means that your product or service isn’t being sold properly or that your website is built incorrectly. Everyone should be able to find you online. If you aren’t getting phone calls for new business, you need to make a change in the way you’re doing business.

The Marketing Square has proven website results. Give us a call and we’ll take a look at your marketing plan and your website to see what can be done to bring you more business.