Case Studies

by The Marketing Square on July 29, 2010

Cherry Republic WebsiteCherry Republic: Cherry Products
Slow Internet Sales

  • 30% e-commerce increase in first year
  • Company restructured to handle new website business
  • Newsletter and introduction of sales items fueled online sales
  • Customer engagement drastically increased
  • Simplified shopping and checkout
  • Mini-cart use keeps customers shopping…longer
The River Glen Arbor's WebsiteThe River Glen Arbor: River Sports & Family Vacation Destination
Introduction of New Services

  • Earned No. 2 Google ranking in 2 months
  • Brand repositioned as family river entertainment center
  • Consumer relationships built with social media blog and Facebook followers
  • Website traffic/blogging drives sales and are building relationships with new consumers
The Corner Toy StoreThe Corner Toy Store: 100-year-old Toy Store E-commerce
New Sales Channel, Relationship & Branding

  • Revamped website to work in conjunction with eBay
  • Inventory control via one location
  • Increased usability and brand appeal
  • Website sales increasing, eBay fees decreasing
  • Created in-store e-mail kiosk
  • Holiday database grows year-round
Benzie St. Andrews WebsiteBenzie St. Andrews Church: Presbyterian Church
Rising Communication Costs

  • Converted hard copy newsletter to digital
  • Cut congregation print, mailing labor costs
  • Training provided for newsletter creation
Camp Arcadia: Lake Michigan Summer Camp
Aging Website, Enthusiasm Gap, New Branding

  • Updated website to reflect rebrand of Camp
  • 50% traffic increase from Facebook, Twitter campaign launches
Camp Grace Bentley: Special Needs Children’s Camp
No Digital Presence

  • Created digital job posting and online camp registration
  • Top Google ranking drove camp counselor applications
  • Time saved allowed staff to interact with children
  • Fulfilled summer counselor search in Spring
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