From the category archives:

Events

NBA Weekend Guerrilla Marketing or Event Sponsorship Tips

Events

Orlando hosting the 2012 NBA All-Star Game is a boon to businesses if they have planned ahead to reach out to the massive numbers of visitors coming to town. But should you be sponsoring an event or activating a guerrilla marketing plan to the crowds attending the games and events this weekend? 1. If you’re [...]

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Plan Event Sponsorship ROI Before Sponsoring an Event

Events

When you  sponsor an event the only thing you should be thinking about is the return on investment, ROI. Your ROI may be sales, phone calls, introductions, exposure to a key audience, community support. It’s different for every brand. Sponsor an event that can deliver exactly what you want with proof that it’s been done [...]

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When to Hold a New Event

Events

Think it’s a good idea to hold an event? First go through this checklist to decide. 1. What other events are being held? 2. If it’s outdoors, will weather ruin it? 3. If it’s indoors, will weather affect it? 4. Would you want to go to your event? 5. Why have an event–who cares? 6. [...]

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