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Internet Marketing

Design Your Website For Your Clients

You are not your target unless you buy all of your own services and products. The Marketing Square designs websites for your clients using research and demographics for proven web results.

If Website Management Was Easy Everyone Would Do It

Internet Marketing

Part 2 of a 4-Part Series on Client Website Success Marian Huet, owner of Love And Hope Adoption Services, can smile now when she says she manages her own website, but she wasn’t smiling in October when her website management lessons began. The Marketing Square rebuilt www.LoveAndHopeAdoptions.org for Marian because she was not getting business [...]

Clients Explain Website Success in a 4-Part Series

Internet Marketing

This feature on Winter Park, Florida, law firm Lanigan and Lanigan, is the first in a four-part series featuring five Marketing Square clients with website challenges. Each client will share their marketing and website success stories after working with The Marketing Square. It includes their concerns, their disbelief that they would get positive results, and [...]

You’re Rarely Present for the First Client Meeting

Internet Marketing

You didn’t get the meeting notice. You’ll never know how many clients you didn’t get because your first meeting was online. Nobody called you to confirm There were no doughnuts and coffee It didn’t happen in your office It happened online Your first client meeting happened and you weren’t even there. Your prospective client went [...]

Doctors, Lawyers Battle Experts, Fees For Top Spots Online

Internet Marketing

Competition among doctors and lawyers trying to reach the top of search engines is intense and the services are expensive. SEO (search engine optimization) and SEM (search engine marketing) services are the online activities that determine where and how a website will appear online. SEO and SEM activities need to be constant and the quality [...]

Website Rebuilds Don’t Mean Website Redesign

Internet Marketing

Website Engine (Application) Needs a Rebuild When The Marketing Square rebuilds websites, we don’t necessarily change the website visuals. That’s called a rebuild and redesign. We often suggest a client change the application–the program and engine–that the website is built in so that the website is search-engine friendly. We only build in WordPress. You have [...]

When to Change and When NOT to Change Your Brand

Internet Marketing

Change is NOT good when it comes to your logo, label or brand look unless change is NEEDED to generate more business. Change is BAD when it comes to your logo, packaging or branding visuals if your business, product or service is THRIVING. Your existing clients see your brand changed or redesigned and assume there’s [...]

Resist the Compulsion to Click Everything

Internet Marketing

Why We Open E-mail and Social Media Messages NPR did a feature about how time consuming e-mail and social media are and the psychological reasons people MUST click. NPR research said that people open their e-mail or respond to the little beep or alarm that tells people they’ve got a direct Tweet, Facebook message, LinkedIN [...]

Beware: Hackers, Spammers, Viruses Are Clever

Internet Marketing

If Facebook, Twitter, LinkedIN, Chase, NBC, etc., can be hacked or attacked, so can you. The ease with which you can and will be hacked is rising. Hackers rely on the fact that computer users are lazy. You’re lazy if you don’t do the following to protect yourself online. NOTE: No. 3 provider of e-mail [...]

The Marketing Square’s Best of 2012 Websites

Internet Marketing

The Marketing Square is always working for its clients first. This is why, after several months we’re just now writing about our success stories for clients who launched or rebuilt websites with us in 2012. We can’t write about our reputation management clients, but we had some success stories there. We also have some clients [...]

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