July 31, 2010
Writer's Block
This one goes out to all those industrious, hard-working entrepreneurs who build their own websites. 1. Really? So you went to YouTube and watched a how-to video. Now you know how to build a revenue-driving, No. 1 point of contact with the world. Good for you! You save money and your competition gets your clients. [...]
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July 31, 2010
Writer's Block
I wrote a Best of Gannett Headline for The Detroit News: Pearl of a Gem to Sell for $60 Million Clams. The newspaper has the award. I have the memory. I learned three things about writing headlines on newspaper deadlines: 1. Headlines=readers When people see your website eyes naturally scan content on the page left [...]
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