Organic Website SEO vs. Black Hat SEO Tactics

Beware of Black Hat SEO Tactics

Many clients The Marketing Square rebuilds websites for have horror stories about being ripped off by fly-by-night companies that took the money and ran.

The companies promise to build a website and then get it placed on the first page of Google but they disappear after using black hat (illegal) SEO tactics.

SEO=Search Engine Optimization. The magical coding and programming for websites so that they are found on search engines.

The Marketing Square uses organic SEO in all website builds and rebuilds. It’s proprietary and it’s legal.

Many companies disappear after cashing the checks and doing about a third of the work–if any–and achieving rapid but illegal Google rankings.

Business owners from Winter Park, Florida, to Traverse City to New York city have complained that their websites were started  by someone who disappeared with the website content, the passwords, domain,  server, e-mail and Facebook passwords.

So when The Marketing Square gets a request for a website rebuild we often start from scratch. We also have to explain what we do and how long it will take to get a website on the first page of Google.

If it can be done, Jon Maue, tech whiz and programmer will do it. He’s been building websites since 1995. His capabilities are irreplaceable and I have yet to meet a webmaster with more website design skill and advertising knowledge.

So if we can’t get your site onto the first page of Google we’re going to tell you.

The difference in our website builds and other companies is that we use organic tactics. Organic means natural, legal coding and programming methods.

We don’t use black hat tactics–illegal and unethical website programming methods that can get you, your company, your website and future domains banned by Google and other search engines FOR LIFE. Forever.

Google and other search engine don’t fine users of illegal, black hat tactics. They ban them. There’s no notice sent. It’s noted by Google though.

We can’t tell you what we do because it’s proprietary. But we will tell you it works and it’s legal.

We do what clients ask, we go beyond what’s requested and we let our work speak for us. We train all clients how to use their own websites to post or change content, video, blogs and pictures, and manage their e-commerce.

There’s only one real way to know if what we do works.  Contact any of our clients for reference. They’re all on our website and will tell you what they think of our website builds or rebuilds.

We keep our word to do what is promised and if we can’t do what’s asked we’re going to tell you.

So the next time you get a SPAM e-mails from a random stranger or a company promising you SEO, the first page of Google check them out and their clients.

Some may actually be legitimate businesses who decided to SPAM you because they’re desperate for business.

Or they could be a fly-by-night company willing to tell you what you want to hear and use black hat tactics to ruin your company name on Google. Forever.

Yes. Forever.

Top 5 Website Builder Red Flags

1. “We’ll get you on the first page of Google so that you can make money and more traffic”

2. “We will optimize your site to increase its rankings now”

3. “Attract new users through the use of relevant keywords and phrases” (DATED tactic!)

4. Website has no “About Us” with names of owners, staff, street address, working phone number

5. Communication is e-mail only

If you want to have a website built the right way contact us. We Skype with clients so that you can see who The Marketing Square is, or we meet in-person or have conference calls.


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