Worrying about what to say online on a website in a blog post or how perfectly it is written will slow your website traffic.
Spit it out. Write it down. It’s OK if you misspell a word or use improper grammar. At the end of an interesting story no one will be pointing out misplace punctuation. But they will remember if you have a discount that allows them to try your product or service for the first time.
Write content about your business. Share an insight with your existing clients. Offer a promotional rate to your prospects.
But whatever you do write website content because it’s your website’s biggest traffic driver.
While SEO (Search Engine Optimization) is important, Google recently shared that OVER optimization–excessive coding on a website–will hinder Google rankings.
Who cares about Google? You should. Google is the No. 1 search engine and the predominant road to your website by clients.
So while you may get overwhelmed by the constant new social media. The improvements and changes to Facebook, LinkedIN, Twitter, Pinterest, one thing never changes: The constant need for new and original content about your product, brand and service.
Write on.
The Marketing Square is a website and advertising agency in Winter Park, Florida, that builds and rebuilds websites for clients who want to manage and have immediate and constant access to their websites. We build in WordPress, provide photos, video, content, social media, public relations, newsletters, sales and promotional help to business owners.
While everyone has an angle to what should be done we work with strategy that is tailored to the need of every individual business. We don’t use footprints, standard forms, designs or proposals for clients. Every client is different and has different needs.
Tactics, looks, design and products may change but a good strategy withstands time, competition and the economy.
The Marketing Square has proven website results.
