There’s no mystery to what clients want from websites. The answer is always the same: results…traffic…No. 1 ranking on Google.
You’d better be willing to pay for those results because they’re not free and someone’s got to work for them.
Who you trust for those results depends on who you know. You either get a referral or look online and decide for yourself.
Here are some questions to ask to be sure the company knows what they’re doing and that it ain’t their first SEO rodeo.
1. Who are your clients?
2. What are their results?
3. What works best in my industry?
4. What is your background in my business area?
5. Do you guarantee results?
6. How long will it take?
7. What will it cost?
8. What is your website experience and training? Self-taught, school, training, agency-based, certified?
9. What makes you a marketing specialist?
10. What can you achieve in what length of time?
There are three things you should expect from your website no matter who builds it:
1. Traffic
2. Smooth functionality
3. Owner access
There are three things you should expect from your webmaster:
1. Results
2. Honesty about how long it will take to achieve your goals–and if you can’t achieve them, can anyone?
3. Access to them without having to e-mail or call them to death
Within Reason
Your expectations may be rational or they may be unreasonable. And every once in a while, expectations are impossible. But we’ll tell you what we think is achievable and how long it will take. And yes, of course, how much it will cost.
You can’t have champagne expectations on a beer budget. But we work with a range of budgets.
The Marketing Square is a Winter Park, Florida, website agency. Our websites are programmed, coded and built to be found online in searches for clients’ products and services. We make this happen with organic, non-black hat tactics and can maintain traffic when the website is complete with monthly paid services. We build advertising-based websites that get traffic to support sales and generate calls for your product or service.
We have advertising agency expertise that began in 1996 and have worked with brands from American Airlines to Verizon Wireless. We have won advertising copy writing, design, PR, TV and radio awards. We have training, certifications, schooling and clients who speak for our work.
Trust The Marketing Square for Proven Web Results. Our clients get what they want from the websites we build. Ask them. Or we’ll show you. The proof is in the Googling.
