Posts tagged as:

brand

10 Tips to Help Protect and Promote Your Brand

1. Promote Your Brand Everywhere Visiting my favorite local market was an eye-opener. The person behind the counter was wearing a T-shirt promoting another store. Wow. Here was a branding opportunity handed over to the competition on a silver platter. The woman’s shirt had a compelling design and tagline so I asked her about it. [...]

Good Old U.S. Brands

Internet Marketing

According to Wikipedia, the oldest brand in the world was Japan’s Nisiyama Onsen Keiunkan a hotel founded in 705. The oldest U.S. brands were farms–Tuttle’s Red Barn in 1632, Shirley Plantation in 1638, Fieldview Farm in 1629, Emery Farm in 1655. A hotel was next Seaside Inn & Cottages in 1667. Then a restaurant The White [...]

How Can Your Brand Compete, Compel, Convince?

Internet Marketing

Is your brand easy to recognize and do people know it when they see it? Part of the reason a brand never catches on is because there’s no testing in front of a target audience. Instead, business owners just put together what they like, with colors, shapes, words that sound like a good idea. But [...]

There’s No Such Thing as Writer’s Block

Writer's Block

When writing doesn’t come naturally, quickly or easily, the term writer’s block inevitably arises.

But writer’s block is a misnomer. Writer’s block is simply an inability to produce original written content. People who say they have writer’s block are generally not professional writers.

Bring Your Brand Everywhere, Tastefully

Internet Marketing

Are you pushing your brand everywhere you go? Please stop it. Knowing when to advertise is simple: Advertise in settings where your target is receptive to and interested in knowing more about your brand. Period. Timing has to be right and your target will let you know when they’re interested. One-to-one personal marketing has to [...]

Selling to the Right Target Audience

Internet Marketing

Launching a product, service or brand is hard work. Make it easier by selling to the right audience, a target audience. Almost 90 percent of businesses when asked “who are you selling to?” answer, “everyone.” Everyone is NOT a target– but it is positive thinking. And in time, a brand can become a household name [...]

Image and Product Brand Identity

Internet Marketing

Establishing and building a brand identity is essential to product success. What is the image of the brand? Does it have one? What is the competition? What’s the unique selling point? Image is Everywhere Whatever the product it needs an image to carry around wherever it goes: events, websites, TV, radio, packaging, printed items. A [...]

Who Do You Listen To?

Internet Marketing

Advertising “experts” are everywhere. So who do you listen to? The Best? The Cheapest? Friend? Family? Marketers are not like hairstylists, doctors or mechanics. But all affect you, your business, your image, longevity and well-being. When deciding on an advertising and website agency, it’s like choosing a salon: You want the best look. Or a [...]

What Every Web Guy Should Know

Ask the Web Guy

Everyone has a “Web Guy.” It’s usually a relative or maybe a neighbor kid. It could be a friend. But you got him (or her) for free. Tell the truth.You don’t pay him. He hooks you up with the basics and because you’re technologically challenged you’re ecstatic that he’s helping you. Whatever he does is [...]

One Size Doesn’t Fit All On the Web

Internet Marketing

If you have a large site with lots of content, does it make sense for all the content to be presented in the same way? Yes and No. Yes, the content should be accessible through strong navigation and presentation. But in a large site you have to ask yourself, should content about recycling look the [...]

brand

Blogs

Tags