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brand

There’s No Such Thing as Writer’s Block

When writing doesn’t come naturally, quickly or easily, the term writer’s block inevitably arises.

But writer’s block is a misnomer. Writer’s block is simply an inability to produce original written content. People who say they have writer’s block are generally not professional writers.

What’s the Big Idea?

Internet Marketing

What do you want people to know about your brand when they see it? If you don’t know, you don’t have to go far to figure it out. But the first step is out of the office. Take a field trip and get a good look at big brands. What stands out? What colors do [...]

Bring Your Brand Everywhere, Tastefully

Internet Marketing

Are you pushing your brand everywhere you go? Please stop it. Knowing when to advertise is simple: Advertise in settings where your target is receptive to and interested in knowing more about your brand. Period. Timing has to be right and your target will let you know when they’re interested. One-to-one personal marketing has to [...]

Selling to the Right Target Audience

Internet Marketing

Launching a product, service or brand is hard work. Make it easier by selling to the right audience, a target audience. Almost 90 percent of businesses when asked “who are you selling to?” answer, “everyone.” Everyone is NOT a target– but it is positive thinking. And in time, a brand can become a household name [...]

Image and Product Brand Identity

Internet Marketing

Establishing and building a brand identity is essential to product success. What is the image of the brand? Does it have one? What is the competition? What’s the unique selling point? Image is Everywhere Whatever the product it needs an image to carry around wherever it goes: events, websites, TV, radio, packaging, printed items. A [...]

The MIAMI debuts Mary Catherine Couture Resort Wear

Internet Marketing

Prima ballerina. Las Vegas principal dancer. Casino comptroller. Mary Nutt adds designer to her portfolio this week as her brand and her website launch in Winter Park. Ginger of Winter Park Village features Mary Catherine Couture in an invitation-only event to present The MIAMI, a signature dress in resort wear line to a select number [...]

Who Do You Listen To?

Internet Marketing

Advertising “experts” are everywhere. So who do you listen to? The Best? The Cheapest? Friend? Family? Marketers are not like hairstylists, doctors or mechanics. But all affect you, your business, your image, longevity and well-being. When deciding on an advertising and website agency, it’s like choosing a salon: You want the best look. Or a [...]

What Every Web Guy Should Know

Ask the Web Guy

Everyone has a “Web Guy.” It’s usually a relative or maybe a neighbor kid. It could be a friend. But you got him (or her) for free. Tell the truth.You don’t pay him. He hooks you up with the basics and because you’re technologically challenged you’re ecstatic that he’s helping you. Whatever he does is [...]

One Size Doesn’t Fit All On the Web

Internet Marketing

If you have a large site with lots of content, does it make sense for all the content to be presented in the same way? Yes and No. Yes, the content should be accessible through strong navigation and presentation. But in a large site you have to ask yourself, should content about recycling look the [...]

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