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marketing

Social Media is Only One of Many Advertising Tactics

The more clients you want and need, the more advertising tactics you should be using to reach them. Social media is one tactic. One. What we see is that people overuse it because it’s so easy to do. Social media needs social grace. If too much comes out daily from you, prospects and even friends, [...]

Advertising is Not Optional

Internet Marketing

Entrepreneurs are fearless but many have to step up the courage to spend a little on advertising. Every good entrepreneur knows: Sales and revenue are driven by exposure and performance. Advertising by word-of-mouth or hanging a sign outside are inactive and unrealistic finger-crossing methods. Nothing good comes from this kind of passive-aggressive marketing. Advertising is [...]

Bring Your Brand Everywhere, Tastefully

Internet Marketing

Are you pushing your brand everywhere you go? Please stop it. Knowing when to advertise is simple: Advertise in settings where your target is receptive to and interested in knowing more about your brand. Period. Timing has to be right and your target will let you know when they’re interested. One-to-one personal marketing has to [...]

Selling to the Right Target Audience

Internet Marketing

Launching a product, service or brand is hard work. Make it easier by selling to the right audience, a target audience. Almost 90 percent of businesses when asked “who are you selling to?” answer, “everyone.” Everyone is NOT a target– but it is positive thinking. And in time, a brand can become a household name [...]

E-Commerce Pulls Business 365 Days a Year

Internet Marketing

You’re missing prospective consumers if you’re not selling online. E-commerce sells products to an unlimited consumer base through digital exposure. Proper Search Engine Optimization (SEO) gets products to a new audience and consumers who would never come into your store–or your state. The Corner Toy Store Story Ben McRae, The Corner Toy Store in Frankfort, [...]

Guarantee Event Attendance Rain or Shine

Internet Marketing

Businesses live or die on event attendance so don’t let rain, cold or heat blow the day. Weather is a part of any event so plan, plan, plan for ALL temperatures and weather. Advertise your destination reward for coming out in the weather AND a great deal in your pre-event promotions. Attendees will consider getting [...]

Image and Product Brand Identity

Internet Marketing

Establishing and building a brand identity is essential to product success. What is the image of the brand? Does it have one? What is the competition? What’s the unique selling point? Image is Everywhere Whatever the product it needs an image to carry around wherever it goes: events, websites, TV, radio, packaging, printed items. A [...]

Are You Sold on E-Commerce?

Internet Marketing

Everyone you know is online. So is everyone you don’t know. And people that they don’t know… Your brand, products and services should be there and if they’re not, you’re missing a global audience. When the economy tanked, entrepreneurs came out of their shells and the best products made it to the e-commerce market. The [...]

Talk to Your Clients to Beat Gas Prices

Internet Marketing

The Marketing Square has offices in Northern Michigan and Central Florida. Both states face the same tourism challenge if gas prices rise. So how do you get clients to return to your business no matter what? Do Something Before It’s Too Late Advertise specials and communicate year-round. Keep in touch and talk to clients all [...]

Proof is in the Googling: Our 30-Day Case Study

Internet Marketing

Case Study: The Marketing Square Google rankings in 30 days Within 4 days of launch, domain themarketingsquare.com was visible within Google Within 3 weeks, website content found within top 3 Google search results Within 30 days, The Marketing Square was found within top 3 Google and search engines Within 6 months, The Marketing Square is [...]

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