Posts tagged as:

marketing

Who Do You Listen To?

Internet Marketing

Advertising “experts” are everywhere. So who do you listen to? The Best? The Cheapest? Friend? Family? Marketers are not like hairstylists, doctors or mechanics. But all affect you, your business, your image, longevity and well-being. When deciding on an advertising and website agency, it’s like choosing a salon: You want the best look. Or a [...]

Read More

Quiz: Hire a Pro or DIY Advertising?

Internet Marketing

Ask yourself these questions. Tally Yes and No Answers. Check results below. Find out if  you’ve got advertising under control or if you need to hire The Marketing Square to handle your next website or marketing campaign. 1.    Have I reached my sales projections? 2.    Do I have an hour a day to work on [...]

Read More

E-commerce Drives Business Year-Round

Internet Marketing

Marketing Square clients include Michigan’s seasonal, tourism-based family and big businesses and entrepreneurs of all sizes and business types in Florida. The common thread is business owners struggling with sales, ad budgets and brand image in an economy that has forced  e-commerce and technology to the forefront of marketing efforts. Black Friday, Small Business Saturday [...]

Read More

Marketing Wannabes

Internet Marketing

Pyramid schemes have entered the website and marketing arena. Also known as  MLM (mid-level marketing) they promise instant conveyance of computer skills, marketing knowledge, amazing but true secrets to website traffic and guaranteed money. Pre-packaged, priced right with training and networking events to get people started quickly. Apparently, you too can make millions on the [...]

Read More

One Size Doesn’t Fit All On the Web

Internet Marketing

If you have a large site with lots of content, does it make sense for all the content to be presented in the same way? Yes and No. Yes, the content should be accessible through strong navigation and presentation.  But in a large site you have to ask yourself, should content about recycling look the [...]

Read More

Next Entries →