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Florida Opera Theatre Concert Series, Season Opens Tonight

Series Preview Featured on Fox 35 Orlando Good Morning Orlando Tonight, Florida Opera Theatre brings Winter Park, Florida, outstanding opera soloists September 7, 14 and 21 for a three-performance concert series to be held in the Winter Park Wedding Chapel. A preview of the performance is featured live during the 9 a.m. hour of Fox [...]

Mad Men-Inspired Photo Shoot Features 6 Florida Businesses

Internet Marketing

The Marketing Square, a Winter Park, Florida, website and ad agency is holding a Mad Men-inspired photo shoot Friday in Orlando bringing together six Florida businesses and one national brand. “Mad Men takes viewers inside the competitive world of a Madison Avenue ad agency,” said Rebekah Brown, CEO of The Marketing Square. “Florida clients want [...]

Sell Your Product to Your Target Website Audience

Internet Marketing

Change Your Product? Change Your Website Tactics When you create a tagline, logo, visual, blog post, video or article for your website to sell your product, write it for your target audience. If you add or change products or services you need to change your website tactics. If you’re selling websites, for example, your audience [...]

NBA Weekend Guerrilla Marketing or Event Sponsorship Tips

Events

Orlando hosting the 2012 NBA All-Star Game is a boon to businesses if they have planned ahead to reach out to the massive numbers of visitors coming to town. But should you be sponsoring an event or activating a guerrilla marketing plan to the crowds attending the games and events this weekend? 1. If you’re [...]

Image and Product Brand Identity

Internet Marketing

Establishing and building a brand identity is essential to product success. What is the image of the brand? Does it have one? What is the competition? What’s the unique selling point? Image is Everywhere Whatever the product it needs an image to carry around wherever it goes: events, websites, TV, radio, packaging, printed items. A [...]

Homemade Websites

Internet Marketing

This one goes out to all the industrious, hard-working entrepreneurs who build their own websites. 1. How do you want the world to view your business? You went to YouTube and watched a how-to video on building your No. 1 point of contact with the world. OK if you’re in high school and sharing poetry [...]

Scan PCs Daily With Norton Anti-Virus

Internet Marketing

Dear Web Guy: I have Norton Anti-virus on my laptop. I still get viruses. Am I doing something wrong? –Sick of It in Chicago Dear Sick: Norton Anti-Virus catches most viruses but not all. PC Viruses are continuously changing and you have to allow regular updates and do constant scans outside of the scheduled. To [...]

Are You Sold on E-Commerce?

Internet Marketing

Everyone you know is online. So is everyone you don’t know. And people that they don’t know… Your brand, products and services should be there and if they’re not, you’re missing a global audience. When the economy tanked, entrepreneurs came out of their shells and the best products made it to the e-commerce market. The [...]

Cost-Effective Home Care Repair for 40 years

Public Relations

Spare yourself a day on the phone getting estimates on home care repairs in Central Florida. Just call Bill McFadden of McFadden Enterprises, LLC, Home and Business Repairs. Bill doesn’t charge surprise costs or additional fees and he’s been getting it right the first time around for more than 40 years. He’s got references in [...]

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