Posts tagged as:

public relations

PR 101: Opposites Attract Attention

Internet Marketing

If you want publicity tell everyone you don’t. It’s the perfect PR 101 tactic: Opposites attract attention. That’s what Abercombie & Fitch has done–very successfully–with the lead character on the now world-renowned reality show Jersey Shore. A&F told Mike “The Situation” Sorrentino that they will pay him to stop wearing their clothes. What does everyone [...]

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Social Media is Only One of Many Advertising Tactics

Internet Marketing

The more clients you want and need, the more advertising tactics you should be using to reach them. Social media is one tactic. One. What we see is that people overuse it because it’s so easy to do. Social media needs social grace. If too much comes out daily from you, prospects and even friends, [...]

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If You Can’t Say Something Nice Say Something Else

Internet Marketing

Whole Foods was blasted in a public rant by a less than pleased former employee last week. It happens and with the range of media soap boxes available to everyone with an opinion, companies should expect this. The issue is what to do when a public relations nightmare occurs. Do you ignore the problem or [...]

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Are You Sold on E-Commerce?

Internet Marketing

Everyone you know is online. So is everyone you don’t know. And people that they don’t know… Your brand, products and services should be there and if they’re not, you’re missing a global audience. When the economy tanked, entrepreneurs came out of their shells and the best products made it to the e-commerce market. The [...]

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Good PR Takes Guts

Writer's Block

Some of the best PR stunts  ever seen have been in boxing where no promotion is too outrageous. Good, bad, ugly or crazy if it draws attention, the PR worked. Remember the parachuter who landed in the middle of the boxing ring? Fan Man James Miller was a professional paraglider and parachutist trying to become [...]

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The Marketing Square Opens For Small Business

Internet Marketing

The Marketing Square is launching an online marketplace with advertising packages created for small businesses and all budgets. The Marketing Square has a virtual marketplace for small businesses and an online option for businesses with incomplete or no website at all, social media postings, newsletters, blogs and more. The range of marketing options will provide [...]

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I Can’t Find You on Facebook…

Internet Marketing

“I can’t find you on Facebook,” is like saying you work on typewriters instead of computers. It tells everyone that you’re digitally challenged. “If you’re in business and you’re not on social media, you should be charged with malpractice.” These are the words of  a friend and journalist who told me about a public relations [...]

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