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Loser Headlines Lose Readers

July 31, 2010 Writer's Block

I wrote a Best of Gannett Headline for The Detroit News: Pearl of a Gem to Sell for $60 Million Clams. The newspaper has the award. I have the memory. I learned three things about writing headlines on newspaper deadlines: 1. Headlines=readers When people see your website eyes naturally scan content on the page left [...]

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