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The Marketing Square

Constantly Add Website Content for Traffic

Blogging and Website Updates Daily If you can write about what you know best–your company or product or service–you should budget time to blog daily to show up in search engines including Google, Bing and Yahoo. But if you’re like most business owners, you don’t have time to blog so you have to pay a company [...]

Your Website and Website Traffic is Your Responsibility

Internet Marketing

No matter who builds your website or how much you pay, your website need will always need continuous, quality content, website coding repairs and updates to receive traffic and rank high on search engines. This activity is also known as search engine optimization (SEO) which drives website traffic. SEO can include website coding, formatting, copy, [...]

Stylist Erica Warlick Transforms with Fashion

Internet Marketing

Fashion makes me nervous. I plan what I’ll wear the night before. I pull together what I think looks good, cross my fingers and hope for the best. This is not the way stylist Erica Warlick plans a wardrobe for clients she styles. Not even close. This is why I look at her blog EricaOnStyle.com and go [...]

Mad Men Captures Every Nuance of Ad Agency Life

Internet Marketing

Grueling hours, mind-numbing brain storms, constant deadlines, crazy client requests and winning new accounts are all part of working in advertising. The Marketing Square is a website and ad agency that works with Florida and Michigan clients. I opened shop after working at ad agency GlobalHue for eight years as senior copywriter/agency proofreader/events & proposals manager. [...]

The Marketing Square: Marketing 101

Internet Marketing

SEO, Algorithms and Advertising The Marketing Square provides clients with websites and marketing elements that properly advertise their product or service to the right business or consumer market. This usually includes website builds, website rebuilds or website upgrades but clients are urged to try advertising to reach their other consumers who are not online. We [...]

Winter Park’s Beauty Captured by Polasek Museum Artists

Events

The art displayed at the Winter Park Paint Out final exhibition at the Albin Polasek Museum Garden Party Saturday was like a walk through the highlights and beauty of the city. The trees, flora, architecture, lakes, cobblestoned streets, businesses and landmarks were captured on canvas and styled by 26 Plein Air artists. The fourth annual [...]

Sell Your Product to Your Target Website Audience

Internet Marketing

Change Your Product? Change Your Website Tactics When you create a tagline, logo, visual, blog post, video or article for your website to sell your product, write it for your target audience. If you add or change products or services you need to change your website tactics. If you’re selling websites, for example, your audience [...]

Hiring Website Content Writers Can Be Tricky

Writer's Block

Tips for Hiring Content Writers to Drive Website Traffic Business owners busy running the business can’t write daily website content to drive traffic so hire a blogger to write content. There are several ways to hire a content writer with benefits and drawbacks to each. In short, you get what you pay for. If you [...]

Google Analytics Show You How to Target Website Traffic

Internet Marketing

The Marketing Square clients gets most of their website traffic from organic Google searches. This means when a person is looking for a product or service, the clients’ website comes up in the search based on terms and they’re sent to the website. This is proven by each websites’ Google Analytics report which is available [...]

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