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website

Your Website and Website Traffic is Your Responsibility

No matter who builds your website or how much you pay, your website need will always need continuous, quality content, website coding repairs and updates to receive traffic and rank high on search engines. This activity is also known as search engine optimization (SEO) which drives website traffic. SEO can include website coding, formatting, copy, [...]

Live Website Builds Are Good for Businesses

Internet Marketing

Website builds or rebuilds should jump start a business. Live builds feed new information regularly to search engines. But sometimes builds can paralyze owners who are so worried about perfecting every single item on the website that the launch is delayed. The build is not live, and the website misses out on valuable search engine [...]

Try Something New: Social Media Pinterest

Internet Marketing

The Marketing Square tells business owners to take time to learn new s0cial media and Pinterest is an easy to use website traffic driver. Pinterest focuses on pictures and acts like an online poster board for pictures that you put into categories. You can post pictures of your work, brand, products, sales items, new product launches, [...]

Three Advertising No-Nos

Internet Marketing

There are three advertising no-nos businesses should avoid: 1. TV commercials without any creativity You know the commercials where the main character is reading off of cue cards OR the spot features people dancing to a funky song like furniture, department and discount stores offer on holidays? You wouldn’t watch it, why force consumers to see [...]

How to Change Website Copy on WordPress

Internet Marketing

Accessing your website to make copy, photo, or video changes is as easy as writing an e-mail–if you have a WordPress website. The Marketing Square clients can open their websites to make changes 24 hours a day without our help. It’s as easy as logging into an e-mail account, starting a new message and hitting [...]

Mad Men-Inspired Photo Shoot Features 6 Florida Businesses

Internet Marketing

The Marketing Square, a Winter Park, Florida, website and ad agency is holding a Mad Men-inspired photo shoot Friday in Orlando bringing together six Florida businesses and one national brand. “Mad Men takes viewers inside the competitive world of a Madison Avenue ad agency,” said Rebekah Brown, CEO of The Marketing Square. “Florida clients want [...]

Why Print Advertising Still Works in Florida

Internet Marketing

Digital advertising is everywhere and all businesses should have a website. But Florida businesses still have use print advertising to reach audiences who are NOT online, not using the Internet to buy a product or service. Why? Because there are tourists, investors and retirees who have different user habits for the media that you create. [...]

Sell Your Product to Your Target Website Audience

Internet Marketing

Change Your Product? Change Your Website Tactics When you create a tagline, logo, visual, blog post, video or article for your website to sell your product, write it for your target audience. If you add or change products or services you need to change your website tactics. If you’re selling websites, for example, your audience [...]

Google Analytics Show You How to Target Website Traffic

Internet Marketing

The Marketing Square clients gets most of their website traffic from organic Google searches. This means when a person is looking for a product or service, the clients’ website comes up in the search based on terms and they’re sent to the website. This is proven by each websites’ Google Analytics report which is available [...]

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