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websites

Don’t Multitask During Daily Website Marketing

We tell clients to work on nothing but website and marketing activities and to get them done in an hour daily. Do Not Multitask During Marketing Time If you answer your phone, your e-mails, your texts, return phone calls, check social media, do your after work grocery list, visit a favorite website, remember something else [...]

10 Tips to Help Protect and Promote Your Brand

Internet Marketing

1. Promote Your Brand Everywhere Visiting my favorite local market was an eye-opener. The person behind the counter was wearing a T-shirt promoting another store. Wow. Here was a branding opportunity handed over to the competition on a silver platter. The woman’s shirt had a compelling design and tagline so I asked her about it. [...]

Website Content is Your Biggest Traffic Driver

Internet Marketing

Worrying about what to say online on a website in a blog post or how perfectly it is written will slow your website traffic. Spit it out. Write it down. It’s OK if you misspell a word or use improper grammar. At the end of an interesting story no one will be pointing out misplace [...]

Sales Prove Your Website’s Working

Internet Marketing

Websites Should Bring Business It’s easy to know if your website is working for you: you’ll get new business. New clients will call, e-mail or tell you they found you online. You can check Google analytics, have your webmaster run numbers, reports and searches but at the end of the day you should be realizing [...]

Who Can You Trust For Website Results?

Internet Marketing

There’s no mystery to what clients want from websites. The answer is always the same: results…traffic…No. 1 ranking on Google. You’d better be willing to pay for those results because they’re not free and someone’s got to work for them. Who you trust for those results depends on who you know. You either get a [...]

Protect Yourself Against Computer Hackers

Internet Marketing

There are computer hackers trying to get into your e-mail, your Facebook, Twitter, LinkedIN, bank accounts and they’ve been pretty successful this week based on the number of calls and e-mails to The Marketing Square. The only thing you can do to protect yourself is to be careful when signing onto any computer. You know [...]

Organic Website SEO vs. Black Hat SEO Tactics

Internet Marketing

Many clients The Marketing Square rebuilds websites for have horror stories about being ripped off by fly-by-night companies that took the money and ran. The companies promise to build a website and then get it placed on the first page of Google but they disappear after using black hat (illegal) SEO tactics. SEO=Search Engine Optimization. [...]

Print Advertising Tips

Internet Marketing

When you need new clients you have to know your audience to know where to advertise in a print publication. The only decision should be whether your audience reads a print publication and then whether there is audited proof of circulation. Are there case studies for other businesses like yours and what is a minimum [...]

Online Advertising Drives 40% of $170M Company Profit

Internet Marketing

Google’s Executive Chairman, Eric Schmidt, visited Detroit to see the Ideal Group, a construction services and manufacturing firm founded by Frank Venegas in 1979 employs 250 people and generates revenues of $170 million. His story was featured in the Detroit Free Press and The Detroit News. It’s relevant to Floridians who like Michiganders are economically [...]

Manage Your Own Website

Internet Marketing

Becoming a web master and computer programmer takes years. Managing your own website after the build is complete can be done in less than an hour a day. With every website build, Marketing Square clients receive training to post blogs, photos, video and social media to their own websites. With or without experience, clients learn [...]

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