Website and Advertising Services
Website Builds & Website Rebuilds
The Marketing Square works with companies who have been in business 10-35 years who need websites rebuilt to bring in business. We rebuild existing websites or build new websites to provide them with new super sites
We look at what you’ve done that works, what doesn’t work and create a Marketing Plan to determine your direction. Our websites are advertising-based so we use advertising strategy and principles to design your website, tell your business story, write copy and shoot video.
If we rebuild the website completely it is done so to properly reach your specific audience(s) in a search-engine-friendly program. We custom design and build every website in WordPress.
We call them Super Sites because they have everything you need for online marketing. We also teach you how to use them and if you’re too busy, we’ll manage them for you.
Super Sites include:
- Marketing Plan
- Website design & redesign
- Copy written specifically for you through interviews and research on your company
- Script, set and direction
- Media training for shoot
- Search Engine Optimization (SEO)
- Social Media & Graphics
- Client website training
- Client social media training
- Client blogging & video training
- Client website training
- Formal Launch
Super Websites: A Super Site includes all elements needed for a complete website build. We provide the entire website and build which can include website design, video, photos, searchable content, SEO, social media, press release, launch, newsletter, client website training, e-mail and hosting on our server, domain, turnkey build, social media training. The timing for every build varies but a Super Site can be completed in approximately 30 to 60 days.
Rebuilds can be a several part process for businesses. When business slows we know investing in a rebuild can be difficult. We will work with you to build a Starter Site and lead up to a Super Site over time.
- Website design
- Your copy can be rewritten
- We will write new copy over time vs. upfront
- Video (1)
- We shoot an introductory video and can shoot more videos over time
- Your existing photos or your stock photos
- Photos can be taken later
- Search Engine Optimization (SEO)
- Your Existing Social Media
- We can rebuild over time
- Client website training
- Marketing plan
- Soft Re-Launch
Starter Websites: A Starter Website is for businesses needing a basic website. Clients provide some or all of the copy, photos, logos, video and other existing elements. These websites start small but allow businesses the option to build and improve gradually.
- The Starter Website build can include design, SEO, launch, training, turnkey build, hosting, and usually several client-provided elements. These may include copy, photos, video, and logos. We can provide items including video, photos, searchable content, social media, hosting, domain, e-mail. This is a flexible program for those who are budget conscious and launching or re-launching a business or website.
- Website Rebuilds: Complete website is rebuilt in WordPress. A rebuild is an actual build but in a new website platform with elements that can include video, photos, searchable content, SEO, social media, press release, launch, training, domain, hosting, e-mail, turnkey build.
- Website Repairs: Repairs can be made to existing websites in various platforms to fix improperly installed or non-working plug-ins, analytics, social media, video, photos, libraries, e-mail, SEO, shopping carts, etc. In general we recommend WordPress websites because they’re search engine- and user-friendly.
- Searchable Content: Experienced journalists and copy writers provide advertising-quality copy and searchable content for blog posts, articles, press releases, biographies, profiles, for websites. Long-term, short-term, one-time packages available.
- Marketing Plans: We provide complete marketing plans working with business owners launching a business, reorganizing a business, or beginning or continuing to advertise through websites and traditional media.
- Website Consultations: We’ll review your website and provide complete consultations explaining how the website is functioning, what is not functioning, what should be repaired for maximum search engine results.
- Website User Training: Learn how to post content, video, photos on your website so you don’t have to rely on a webmaster for basic changes.
- Social Media Training: Learn how to post to social media, which social media will help your business and website and best practices.
- Website Hosting & E-mail: We’ll host your website and provide e-mail through our server for fees matching major national companies. You have the benefit of staff available to personally monitor and backup your website.
The Marketing Square provides reputation management, reputation repair and reputation monitoring. If there’s a picture, blog, story, website, video or rating that’s negative and/or embarrassing and you want to get rid of it contact us.
Your online profile and what comes up about you in search influences your image. If it’s negative, we can help protect your business and livelihood.
If you are attacked online, there are many ways to handle it. If there is a competitor, an ex-boyfriend or girlfriend who is engaging in a poison pen campaign against you online there are many ways to defend yourself. Don’t take this on alone. Work with experts who have the ability to reach as far as the negative information has been spread or shared. The Marketing Square will help resolve the issues and repair your online reputation.
Online Crisis Management: Customers are more likely to complain about a service or product than to support it in a review. A negative online review of your business can ruin you and your future business. Negative postings on social media, blogs, e-blasts can reach thousands of locations and readers within minutes.
Don’t let an online attack destroy the many years you’ve spent building your reputation. Don’t wait to see if it will die down or go away. Once something is online, it’s there forever. We can help defend your online reputation.
- Online Profile Repair: Get control of what’s being said about you, your company, your family, your business, your staff. Image IS everything. Protect it. Repair it. Establish it.
- Video, Videography, Editing, Post-Production: Would you read 10 articles on a website or watch one video? Video is key to website traffic and your company and personal online presence.
- Shooting, editing, providing the right visuals and content is not easy. Do-it-yourself video can turn out poorly making you look less than professional.
- The Marketing Square provides complete video and will shoot, edit and produce instructional video, commercials, product or service videos, TV spots, people, products, or places. We’ll tell your story with music and voiceover with graphics in HD with professional edits for website, TV or offline use.
- Professional editing and post services for websites or media outlets in production-ready formats are provivded by experienced editor Sam Smith.
Search Engine Optimization
- SEO (Search Engine Optimization) SEO is not just a little coding here and programming there. Today, SEO is so vast that your well-meaning webmaster is lying if he or she says they can do it all for you. Generally you need an experienced team that can tackle the many sides of what search engines are looking for and the many things you need to have to push your website to to the top of search engines.
- Packages Available: A wide range of SEO packages are available to ensure website traffic and organic (non-paid advertising) search engine results. Getting found online is not automatic: You have to constantly update your website to keep up with the incessant changes that occur online. If you’re not doing anything now, it’s the reason you’re not getting traffic. Plan for SEO as you plan to put gas in your car to get where you need to be. SEO is necessary and consistent. You can’t get anywhere online without it.
- Newsletters: Monthly newsletter setup, production and distribution. Packages available.
- TV: From concept through post-production, we can shoot and provide media-ready TV commercials. Events, infomercials, HD, all formats.
- Radio: We can produce radio spots from concept, to casting, music, production to media-ready files.
- Print & Digital Ads: We can produce traditional and digital ads from concept through production-ready files for print or online publications, outdoor, POS, business cards, postcards, fliers, newspaper, magazine, brochures.
- Graphic Design: Complete design services from start to production-ready files, vendor recommends, delivery.
- Logos: We can provide multiple concepts, versions, revisions, to final production-ready file, vendor recommends, delivery.
- Event Planning, Management, Execution: From small client meetings to large long-term, annual events, fundraisers.
- Press Releases: Creation and distribution to media outlets.
- Media Relationship Building: Introductions and interviews with media, reporters.
- Social Media Relationship Building: Relationship building with social media outlets, reporters, personalities.