 Cherry Republic: Cherry Products
Slow Internet Sales
- 30% e-commerce increase in first year
- Company restructured to handle new website business
- Newsletter and introduction of sales items fueled online sales
- Customer engagement drastically increased
- Simplified shopping and checkout
- Mini-cart use keeps customers shopping…longer
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 The River Glen Arbor: River Sports & Family Vacation Destination
Introduction of New Services
- Earned No. 2 Google ranking in 2 months
- Brand repositioned as family river entertainment center
- Consumer relationships built with social media blog and Facebook followers
- Website traffic/blogging drives sales and are building relationships with new consumers
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 The Corner Toy Store: 100-year-old Toy Store E-commerce
New Sales Channel, Relationship & Branding
- Revamped website to work in conjunction with eBay
- Inventory control via one location
- Increased usability and brand appeal
- Website sales increasing, eBay fees decreasing
- Created in-store e-mail kiosk
- Holiday database grows year-round
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 Benzie St. Andrews Church: Presbyterian Church
Rising Communication Costs
- Converted hard copy newsletter to digital
- Cut congregation print, mailing labor costs
- Training provided for newsletter creation
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 Camp Arcadia: Lake Michigan Summer Camp
Aging Website, Enthusiasm Gap, New Branding
- Updated website to reflect rebrand of Camp
- 50% traffic increase from Facebook, Twitter campaign launches
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 Camp Grace Bentley: Special Needs Children’s Camp
No Digital Presence
- Created digital job posting and online camp registration
- Top Google ranking drove camp counselor applications
- Time saved allowed staff to interact with children
- Fulfilled summer counselor search in Spring
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