Homemade Power System
This one goes out to all those industrious, hard-working entrepreneurs who build their own websites.
1. Really?
So you went to YouTube and watched a how-to video. Now you know how to build a revenue-driving, No. 1 point of contact with the world. Good for you!
You save money and your competition gets your clients.
2. Freebies
Everyone loves a good freebie: T-shirts, hats, soap. Did you notice that companies give invaluable things away?
And of course you provide your top products to people you don’t know for free.
You don’t? But you rely on a company that offers freebie websites to run your dream business.
How’s that working for you?
3. Do you make your own clothes?
You do realize clients look at your website and instantly decide whether to do business with you based on:
- Appearance
- Content
- Usability
- Reliability
- Professionalism
A homemade website speaks volumes. Like homemade clothes with sloppy lines and crooked pockets. You walk into your first client meeting to tell them how you’ll handle their business and a button pops off your shirt and onto the table. Nice.
4. Home repairs
You fix your sink, change your oil, clean your home, mow your lawn. That’s industrious. But no one checks your work there do they?
One broken link. One non-functioning tab. One empty page and you’ve lost a client who will never trust you again.
5. Self-maintenance
If your car makes a funny sound you take it to the mechanic. When your website breaks down do you fix it? More importantly, do you trust that you have the skill and training to know what’s wrong?
Websites should be the most carefully monitored possession you own. But cutting costs can’t save your site when it goes down if you didn’t budget for the technician.
6. Viruses
Coughing, fever, nausea, dizziness are signs you have a bug. Do you know when you have a computer virus?
You will when your system crashes and all your information is lost or shared with the world for free. Like any illness extensive prevention is the key to averting disasters.
7. Emergency service
After dinner your child falls from a tree and breaks a limb. You rush to an emergency room doctor about 30 minutes away.
Who do you call when you’ve outsourced everything to a website company in another country and the 800 number tells you to call back between business hours?
There’s no 24-hour web pharmacy. But there are proven professionals who build websites that won’t break down and who can answer questions when you need answers.
To all the website do-it-yourselfers out there: Best Wishes and Good Luck. You’re going to need it.
Sincerely,
The Marketing Square
