How does a website get paying clients to walk through the law firm door? Multiple pieces must fall into place before prospects hire an attorney after clicking on a website. Visitors review copy, video, imagery, and the story a law firm shares. Yet, there’s no guarantee a visitor will then:
- call a law firm
- wait for a conflict check
- plan a consultation
- decide to hire, and,
- provide payment.
What can you do to lock and load prospects and where should your law firm story appear to solidify new customers?