Advertising “experts” are everywhere. So who do you listen to?
When deciding on an advertising and website agency, it’s like choosing a salon: You want the best look.
Or a doctor: you want the best care, the highest level of quality and expertise.
Or a mechanic for the best results and ability to foresee issues and resolve problems.
How You Choose Speaks to Your Business
The agency you listen to will decide and direct the appearance of your business.
If you want cheap, it’s out there. Is a low price what decides the fate of your brand?
Brand image is nothing to fool around with.
Go to a Trusted Resource for Referrals
Research the company online.
Look at their results and call to see what clients say about them. E-mail them directly and you’ll find out quickly.
Anyone can “doctor” testimonials or generate fantastic case studies. Go to the source: current and past clients.
The business should be thriving because of the expertise, staff and success in its field.
The same applies if choosing the cheapest ad/web/marketing company from a family or friend’s referral.
Choose carefully and check around.
But is price the first concern while choosing a doctor?
It may not be the best if you’re paying the least.
Just think about the last $5 haircut you got.
It will make the decision a little clearer for you.