Businesses live or die on event attendance so don’t let rain, cold or heat blow the day. Weather is a part of any event so plan, plan, plan for ALL temperatures and weather. Advertise your destination reward for coming out in the weather AND a great deal in your pre-event promotions. Attendees will consider getting…
Establishing and building a brand identity is essential to product success. What is the image of the brand? Does it have one? What is the competition? What’s the unique selling point? Image is Everywhere Whatever the product it needs an image to carry around wherever it goes: events, websites, TV, radio, packaging, printed items. A…
This one goes out to all the industrious, hard-working entrepreneurs who build their own websites. 1. How do you want the world to view your business? You went to YouTube and watched a how-to video on building your No. 1 point of contact with the world. OK if you’re in high school and sharing poetry…
Social media has added pressure to businesses scrambling to be Liked on Facebook or Followed on Twitter. Many people judge business pages or brands by the number of people who Like the business and likewise Follow the business on Twitter. Ridiculous. Pressure to win social media Liking and Following contests is misplaced. Social media is…