E-commerce sells products to an unlimited consumer base through digital exposure.
Proper Search Engine Optimization (SEO) gets products to a new audience and consumers who would never come into your store–or your state.
The Corner Toy Store Story
Ben McRae, The Corner Toy Store in Frankfort, Mich., had 350 packages ready for UPS the day we visited.
It was Christmas week, but for Ben, Christmas can come every day with online specials and promotions.
So while you sit and wonder and worry and fret over advertising budgets and marketing efforts, consider e-commerce. A well-built, solid site will bring traffic.
For Ben and others who sell online, sales are endless and willing buyers are purchasing worldwide–every day.
Ben’s website traffic at TheCornerToyStore.com is up 200% from the same time last year and his online orders are up 35%. He has sales on Legos, gives discounts, does newsletters, overstock sales, just like any other store. The difference: his clients come in to shop from all over the world.
Beyond Brick & Mortar
Clients don’t physically walk inside his store. They shop from home and Ben sells toys 24-7.
You can start a store without massive storefront overhead and a smaller staff with e-commerce.
E-commerce= Worldwide Chain
Ben has a spectacular toy stores because of the variety of toys, the color and bright, attractive layout of his products. Even a toy store has slow days, but selling online is like opening a national or international chain without the overhead.
Of course there’s shipping, but if you have a printer, UPS and FedEx give you labels and sometimes they’ll give you the printer if you negotiate properly.
Slow Sales Speed Up Online
So if sales are slow, products aren’t selling in the shop or you’re shutting doors and are full of inventory you need to sell, don’t go to eBay. Setup your own e-commerce business. We’ll show you how.