Websites can be owner-managed to maintain search engine interest for continuous website traffic. But websites should be managed by experts.
The do-it-yourselfers who build their own sites have the right idea. Sort of. You have to be willing to post content. Eternally. But the DIY doesn’t work when websites need to be updated.
Unless you’re a programmer and a designer you shouldn’t and can’t build an optimized site properly with copy that makes advertising sense and that will be picked up by search engines.
Invest in a website and pay to have it built properly or you’ll be that guy with the homemade commercial on YouTube hawking your business. Homemade is homemade.
Do you want good clients? Invest in a good website and keep it maintained to keep your investment working for your business.
Websites Can be Owner Managed
A small business can have parity or exceed the advertising efforts of a larger company through the Internet with a powerful website.
The old ways of advertising products and services–TV, radio, print, outdoor, event sponsorships–were very expensive and beyond most small business budgets.
For reasonable cost, business owners can have a website built and learn how to market to target consumers and handle online advertising efforts with a little guidance.
But you have to work at it and learn it and continue to do it. Forever.
You thought it was a one-time pay and then free forever? Who told you that?
Keep Traffic Going to Your Website IF You Maintain It
It’s no mystery or secret. Search engines need to see activity. Yahoo, MSN, Bing, Dogpile, Google searches for content. If your website has the good stuff, it comes up in searches.
If you haven’t touched your website in a year, it’s time to re-engage.
Add new content, coding and more updates. Keep it fresh.
It’s cost effective–free–if you have 15-30 minutes a day to commit to working on it. The more time you put in, the better the results.
Listen to the Training and Instructions
It is that simple. So pay attention when your website builder tells you how to do something. It’s for your own good, not theirs.
You can do it or you can pay someone else to do it.
That’s the big secret…that websites aren’t little engines that roam the Internet universe just waiting to be found.
They’re not robots. They’re coded to perform. Technology changes and you’d better change your website to keep up.
They have to be coded and programmed: maintained. Or they get outdated. Look at the evolution of cell phones.
You don’t use analog cell phones anymore. Technology progressed. You use Smart Phones, iPad2s, tablets, devices. You pay to have access to the Internet, text and make calls.
Websites are no different. You have to pay for annual domain, server and e-mail fees. Every year. That’s why they’re called annual fees.
Technology advances and to keep up, the websites have to be tuned up to stay optimized. Talk with The Marketing Square about rebuilding your website into a program that you can manage yourself.
We can also write strategic website content or provide monthly website SEO to keep search engine traffic coming your way.