Final in a Four-Part Series on Client Success
Building a new website can be an exciting opportunity when someone else is building the website for you. The Marketing Square provides the entire website for clients from copy, photos, video, social media and the most important part: a marketing plan.
Starting From Scratch Online With a New Website
When you’re starting from scratch online with a new website, unless you have an advertising and marketing background you won’t know where to begin. Instead of asking clients for the photos, the copy, the logos, the graphics and everything else needed to build the website, we provide it for our clients.
We work with clients to learn their business. We research the competition, the category, the target audience and shape a message that will connect and engage the prospects. This is a several week process that requires interviews, in-person and online communication with the client.
We do a photography shoot, a video shoot and begin to slowly add copy and content to the website foundation. We provide an online layout for approvals that involve several rounds of revisions before final looks and design are decided. But with your help we create an advertising-based marketing showpiece for small businesses.
Bymar Shoes Builds a Brand
Florida’s small business market is competitive. There are many entrepreneurs in Florida and a key point of planning should center on advertising. Launching a business requires marketing and today that primary piece of advertising is a website.
Byron Ruiz, owner of Bymar Shoes in Maitland, Florida, had a unique situation in the Winter Park, Maitland, shoe repair market. There was one cobbler who retired the same time that Byron opened his shop just a mile away. But the location wasn’t known, there were different shoe and repair services offered, and no one had heard of Bymar Shoes.
Byron came to The Marketing Square to get his website built. We got him out in the community to some Winter Park Chamber networking events and meeting people in the Winter Park business community. Byron cross promoted his services with Shooz on Park Ave., who referred clients to him. He in turn referred clients to Shooz. This occurred with several other services along with an intense online campaign to help Byron get a slice of the local orthotic, pedorthic and orthopedics market.
The highlight of his first year was a client who found Bymar Shoes online from Puerto Rico and flew in with three pairs of shoes that Byron customized for him.
Today, BymarShoes.com is still the first place that’s found online by people searching for shoe repair in Central Florida.
About Bymar Shoes
Byron Ruiz, is a master cobbler and the owner of Bymar Shoes which provides orthotics, orthopedics, shoe repair and canvas marine cover services in Maitland, Florida. Byron is a skilled master craftsman and a uniquely qualified orthopedic technician and fitter with more than 20 years of experience. Whatever the repairs, changes, alterations or adjustments, Byron Ruiz will take care of them. Bymar Shoes. Where Quality Still Matters.
