Client Success Stories Part 3 of 4: BodyLinesByMeral.com
When you start over and rebuild, websites build right bring business which is exactly what happened for Orlando, Florida, personal trainer Meral Ertunc.
Ertunc is the owner and operator of Body Lines By Meral, a private training studio. Meral has been providing clients with one-on-one personal training sessions for 22 years. She is an IFBB fitness model, a bodybuilder and nutrition, weight loss and fitness expert. Meral’s philosophy: No Pain, No Gain. Shut Up and Train!
Meral was in the fitness industry and was relying 100 percent on referrals. When the economy in Florida changed and with more people finding information online, Meral had to change the way she did business. She took the leap into a new website with a website designer. Unfortunately, her website BodyLinesByMeral.com was built by someone who simply put up pictures with copy almost in the form of a photo and called it a website.
When Meral came to The Marketing Square to have her website rebuilt we started over.
We built BodyLinesByMeral.com from scratch with all new and original copy, photos, video, social media, an extensive photo and magazine gallery, news clips and proper coding, formatting and SEO. Regular SEO maintains her gains online. Currently, Meral comes up at the top of search engine results and receives at least four calls or e-mails from new clients every day.
Your website should sell your brand or service the moment visitors land on your website. If you’re here, you’re still looking for answers. Here’s a few questions to answer as you look for the right company to build your website.
No. 1: Who Will You Hire to Build Your Website?
If you want clients from your website then you have to hire someone who has the track record for providing business to clients through the websites they’ve built.
You have to find out from their other clients and read, watch or listen to what their success was. Look at client testimonials. Referrals are the best possible way to vet an agency. Going with a skilled team is fine, but experience in a website build does not give you clients. A strategic website built with your goals, objectives and for your target audience will bring clients. Your strategy and execution of advertising techniques will sell for you online. Going with a website agency whose clients are happy with their results is a must.
There are a lot of fakes and ripoff artists out there who will weave tall tales about the traffic they can generate. Anyone can drive traffic. Traffic doesn’t equate to phone calls and e-mails from paying customers. There is a big difference.
The Marketing Square, a Winter Park, Florida, website design, website build and advertising agency. We provide clients with viable marketing tools that will generate revenue.
We’re not talking just about selling products from your website. Your website will advertise your company, product or service and people will call you, e-mail you, contact you to do business with you.
It’s our job to create the strategy that will sell. This is what we do for clients.
No. 2: The Website Build
You may not have thought about the website build and what program or application it was built in unless you had a bad website experience.
The Marketing Square builds websites only in WordPress. WordPress is easy to use, search-engine friendly and very successful but only when built by a professional.
We often hear people say, “Oh, I can build that myself. I know WordPress.” Good. We wish you the best. Unless you’ve been trained in PHP, HTML and CSS. If you don’t know what those are, then your website won’t be built correctly.
Asking a non-professional to build you a successful WordPress website is like asking a friend who repairs lawnmowers to build you a race car.
Websites built right with the proper infrastructure will bring business if they also tell your story the right way.
Advertising is only one aspect of the build. Function, programming, coding and search engine optimization are major construction points of a proper website build. Start with the most important part of the website: the website build and be willing to pay for it when you’re certain the agency has had success with other websites.
No. 3: How Much Are You Willing to Pay for Results?
If you spent your hard-earned money on a website that never brought you one customer you’re not only jaded, you’re mad. The Marketing Square websites are expensive, but they bring clients business. Results cost a lot. No one worth hiring is cheap.
The work is intense, requires constant work, strategic copy, video, photos, social media, blogging, coding, formatting and non-stop search engine optimization and search engine marketing. If you want cheap, we are not your website company. We are an advertising based agency and the strategy we provide online exceeds the work you will receive from anyone else.
Asking a friend a favor and expecting them to build an advertising-based, search-engine friendly, optimized website is not realistic. It takes expertise and everyone on our team has been working in websites or advertising the industry for 20 years.