Becoming a web master and computer programmer takes years. Managing your own website after the build is complete can be done in less than an hour a day. With every website build, Marketing Square clients receive training to post blogs, photos, video and social media to their own websites. With or without experience, clients learn…
Are you pushing your brand everywhere you go? Please stop it. Knowing when to advertise is simple: Advertise in settings where your target is receptive to and interested in knowing more about your brand. Period. Timing has to be right and your target will let you know when they’re interested. One-to-one personal marketing has to…
Q: My website isn’t secure and buyers are stopping before checkout…why? There used to be a lock icon that would pop up when buyers checked out. Now it’s not there and sales have dropped completely. A: What have you done to prove that your website is secure? Only secure checkouts secure website sales and particularly today with hacking…
Launching a product, service or brand is hard work. Make it easier by selling to the right audience, a target audience. Almost 90 percent of businesses when asked “who are you selling to?” answer, “everyone.” Everyone is NOT a target– but it is positive thinking. And in time, a brand can become a household name…
First impressions last forever. Your website had better speak to your target audience and in the right way or another website will. Your website should tell visitors everything they need to know in one click. Test 1: Image When clients visit your website the first thing they check is appearance and image. Is your business…
It’s possible for millions of people to read a website story and it starts with the headline. Write an attention-getting headline to grab and keep a reader. Provide original stories and content to keep them on your website. Headline Tips: 1. Headlines=Readers When people read your website, eyes naturally scan page content left to right.…
You’re missing prospective consumers if you’re not selling online. E-commerce sells products to an unlimited consumer base through digital exposure. Proper Search Engine Optimization (SEO) gets products to a new audience and consumers who would never come into your store–or your state. The Corner Toy Store Story Ben McRae, The Corner Toy Store in Frankfort,…
Businesses live or die on event attendance so don’t let rain, cold or heat blow the day. Weather is a part of any event so plan, plan, plan for ALL temperatures and weather. Advertise your destination reward for coming out in the weather AND a great deal in your pre-event promotions. Attendees will consider getting…
Establishing and building a brand identity is essential to product success. What is the image of the brand? Does it have one? What is the competition? What’s the unique selling point? Image is Everywhere Whatever the product it needs an image to carry around wherever it goes: events, websites, TV, radio, packaging, printed items. A…
This one goes out to all the industrious, hard-working entrepreneurs who build their own websites. 1. How do you want the world to view your business? You went to YouTube and watched a how-to video on building your No. 1 point of contact with the world. OK if you’re in high school and sharing poetry…