Social media has added pressure to businesses scrambling to be Liked on Facebook or Followed on Twitter. Many people judge business pages or brands by the number of people who Like the business and likewise Follow the business on Twitter. Ridiculous. Pressure to win social media Liking and Following contests is misplaced. Social media is…
Be Willing to Work For It Everyone wants Twitter and Facebook followers especially when you start your business and feel you need 10,000 followers to sell your product. You opened a Twitter account and you Tweet. Nothing happens. You open a Facebook business page. Fill out “Info,” throw up your logo and pictures. Two weeks…
Dear Web Guy: I have Norton Anti-virus on my laptop. I still get viruses. Am I doing something wrong? –Sick of It in Chicago Dear Sick: Norton Anti-Virus catches most viruses but not all. PC Viruses are continuously changing and you have to allow regular updates and do constant scans outside of the scheduled. To…
Everyone you know is online. So is everyone you don’t know. And people that they don’t know… Your brand, products and services should be there and if they’re not, you’re missing a global audience. When the economy tanked, entrepreneurs came out of their shells and the best products made it to the e-commerce market. The…
Point and shoot camera boxes lie: You can’t capture every moment. You might catch a few and they’re probably out of focus. A few will capture “red eye.” But hire Central Florida event and wedding Photographer Brian Pepper of Digital Imaging Direct and he’ll get every shot every time. Take a look at his…
Prima ballerina. Las Vegas principal dancer. Casino comptroller. Mary Nutt adds designer to her portfolio this week as her brand and her website launch in Winter Park. Ginger of Winter Park Village features Mary Catherine Couture in an invitation-only event to present The MIAMI, a signature dress in resort wear line to a select number…
Spare yourself a day on the phone getting estimates on home care repairs in Central Florida. Just call Bill McFadden of McFadden Enterprises, LLC, Home and Business Repairs. Bill doesn’t charge surprise costs or additional fees and he’s been getting it right the first time around for more than 40 years. He’s got references in…
Some of the best PR stunts ever seen have been in boxing where no promotion is too outrageous. Good, bad, ugly or crazy if it draws attention, the PR worked. Remember the parachuter who landed in the middle of the boxing ring? Fan Man James Miller was a professional paraglider and parachutist trying to become…
Professional bodybuilder and cancer survivor Meral Ertunc makes no excuses and accepts none from clients who turn to her to rebuild their bodies and their lives. Channel 6 Orlando featured Meral showing you How to Get Bikini-Body Ready 6:45 a.m. every Friday morning for three weeks. The next installations are April 1 and April 8. Her…
The Marketing Square has offices in Northern Michigan and Central Florida. Both states face the same tourism challenge if gas prices rise. So how do you get clients to return to your business no matter what? Do Something Before It’s Too Late Advertise specials and communicate year-round. Keep in touch and talk to clients all…