Websites Should Bring Business
It’s easy to know if your website is working for you: you’ll get new business. New clients will call, e-mail or tell you they found you online.
You can check Google analytics, have your webmaster run numbers, reports and searches but at the end of the day you should be realizing business in sales.
If Your Sales Aren’t Up, Something’s Wrong
If your struggling for business there are a few culprits. Usually, the website has been sitting untouched. Or the website is dated and was cheaply constructed. It may not have any coding or programming or search engine optimization.
If you have a new website and you’re not getting any business, you may have been fooled by a someone who is new to building websites.
There’s only one way to get traffic and that’s with the right website build and infrastructure.
What Kind of Website Should You Build?
You want a website that is built for your brand and for the way that you do business. It should have a strategy throughout so that every page isn’t a crazy new look or that doesn’t sell your product.
Lazy or Misled Website Owners
Some website owners are not touching their websites or adding content, information or products. You should be blogging a minimum of three times a week. You should be writing content that is relevant to your brand and to your audience.
Websites that have not been programmed or coded, or search engine optimized in weeks, months, years are wasting away.
Websites need to be actively used and updated and coded to receive traffic. Search Engine Optimization is a necessary service. You should be paying for SEO, like you pay for your Smart Phone service. It should be a line item in your marketing plan.
I Have to Pay My Web Guy Every Time I Want a Change
That’s too bad. You should have asked for a website that you can open up and write in whenever you wanted. The Marketing Square only builds in WordPress, a user-friendly program that allows owners to get into their own dashboards and write, add pictures, video, change prices etc.
We offer Starter Sites with a blog and social media, we build Super Sites with Video, Photos, Social Media, Blogs, Content customized and built to client specifications. We offer e-commerce websites so you can sell products online.
All websites come with owner training so that you don’t have to call us every time you need copy changed. You can do it yourself.
If Your Website Isn’t Working for You
If you’re struggling for business it means your product or service is being sold the wrong way or your website isn’t built correctly–or both. Tactics may change but a good strategy withstands competition, time and any economy. Contact Winter Park website agency The Marketing Square for a consultation. We’ll review your website and see what your options are.
