The Marketing Square clients gets most of their website traffic from organic Google searches.
This means when a person is looking for a product or service, the clients’ website comes up in the search based on terms and they’re sent to the website.
This is proven by each websites’ Google Analytics report which is available to every client. Finding out who is looking at your website is important so that you know what to work on, what products people are interested in and where they’re coming from so you can market to them.
If you have a product or service people are searching for and you have fresh content on that product it will be found on Google. If you haven’t touched your website, you’re wasting money. It’s free to post new content. Take five minutes.
New content means NEW. Original, not stolen off the web or another site. Google’s brilliant and can recognize plagiarism. Copying content is NOT good. Google wants new stuff, not used stuff. The latest, greatest information on things. All things.
So when you say you update your website and add content and you’ve lifted it from somewhere, Google knows that. Google penalizes you for that.
Yeah, Google’s smart. It’s always watching for relevant website content that’s fresh, new, different.
So be original or you’ll pay dearly in lowered website traffic. That’s why some websites come up on Google Page One: They have new content.
The page that your website is on depends on how strategic your writing and content is. Your content has to be original, relevant and include the right words. What words? Well it’s not usually what you think. Google won’t tell you either. You have to test it on your own. Try different combinations, topics, angles.
If it was easy everyone would be on Google Page One.
But what terms drive people to your site can be determined by looking at Google Analytics reports and you can write to get more website traffic.
Don’t have Google Analytics? Too bad. The Marketing Square provides that for all client websites.
If you’re a busy business owner and you don’t write well or you don’t have time, The Marketing Square will provide it for you. We provide SEO (search engine optimization) which is a complex way of saying the right content will be provided and strategically coded so that your product, brand or service will come up in search engines.
The Marketing Square will tell you that if you’re struggling for business it’s because:
1. your product, brand or service is being sold incorrectly or your website is built wrong; usually it’s both reasons.
a. your pricing is off
b. your product, brand or service may be weak due to quality, competition or the market
c. most likely it’s being sold without a plan or strategy
The Marketing Square is located in Winter Park, Florida, but we work with clients everywhere.
