Facebook is reporting that it has 900 million Facebook users as of April 2012.
Business owners should join Facebook and realize that this prospective client base is viable. Facebook is so easy to use and setup a business page that it’s ridiculous not to take an hour or less to do so.
It’s free, it’s easy, it tells your story, shares your brand and can viably sell your product or service.
You don’t have to play on it all day. You don’t have to get into conversations with people, you don’t have to like it, but you’d better use it. Facebook is working with and for businesses worldwide. People are reading about brands continents away from where they live.
Throwing Away a Free Website
If you don’t use social media you’re wasting money. It’s free and it’s reaching people of all ages. Some clients say they don’t want to be on Facebook but once there, can hardly turn away.
Get online and get a page. And if you can’t do it, hire someone to build it and manage it for you. Your brand, product or service needs to be on Facebook. Now.
It’s estimated that media spending on social media and its management will match or exceed spending on paid search (SEO). While websites aren’t going away, quick and simple messages on social media are more easily accessed than websites.
Apps come and go. They’re very expensive to create. They update constantly. One problem with an App and users are off to find another one. They’re expensive to build and you need to be a programmer to forecast use.
People Are Reading Facebook, LinkedIN & Twitter All Day
Millions follow Twitter for news, breaking stories and insights on sports, celebrities, and trends. Job hunters and posters alike are on LinkedIN and have been carrying conversations and making contacts without you.
Now, businesses are hiring and paying agencies to post social media for them with spending on social media reaching parity with paid search or SEO (search engine optimization).
Traditional media is gone. When was the last time you read any printed publication: magazine, newspaper, direct mail.
Smart phones are in the hands and the eyesight of anyone who’s using a phone these days.
Include Facebook in Every Marketing Plan
So if you’re launching, relaunching or just marketing a business and want to spend on TV commercials your spots are being fast forwarded past. Few people watch live TV and if they do, they’re not wasting time on commercials.
Super Bowl commercials are it and no small or medium sized business can afford that. Super Bowl 2012 :30 spots now cost $3.5 to $4 million for 30 seconds.
Volkswagen will debut the 2012 VW Beetle in a new 60-second spot it hopes will top its Darth Vader spot of 2011.
Social media isn’t sounding so bad anymore is it? For those who aspire to be a household and worldwide name, you’d better try Facebook, LinkedIN or Twitter. You can’t afford not to.