Tips for Hiring Content Writers to Drive Website Traffic
Business owners busy running the business can’t write daily website content to drive traffic so hire a blogger to write content. There are several ways to hire a content writer with benefits and drawbacks to each.
In short, you get what you pay for. If you don’t care about spelling, strategy, advertising-styled searchable content, hire a blogger you don’t know. If you’re image-conscious, concerned with detail and how your brand is presented, then hire a pro.
The search engine results are yours so choose a content writer (blogger) wisely.
Tips For Hiring Content Writers:
**Business owners are responsible for all content placed on a website. If a writer plagiarizes content, passes it off as original, turns it over to a business owner who posts it, the business owner is legally responsible.
1. Do a Google search for writers: Pay a stranger to write about your business after spending time explaining what they need to know about your business. Edit their copy, check spelling, grammar, punctuation. Post copy to your website.
2. Turn to Craigslist: Hire a stranger to write about your business. It’s cheap but you’ll have to hope they didn’t lift the copy from another site or are writing the same copy for you as they are another client. You’ll have to proofread carefully, allow time for delivery and rewrites. There are no guarantees on who the writer is or if they’ll produce what you need. Resumes and online profiles can be falsified.
3. Hire The Marketing Square: An experienced website content writer provides original, proofread, strategic content on deadline. Writer reviews the existing website for tone and to learn products or services. Website owners can be interviewed to determine areas of the business needing additional sales. A written contract provides details of service and a quality guarantee. Original, strategic, proofread, sales-driving copy is e-mailed to website owners. Blogger can also post directly to the website.
4. Write your own content: Business owners can write their own content or have a staff member write content. Write posts on days off, or at a set time every day. Add content regularly to assure being found on search engines.
Writing new, fresh, original content daily is imperative to being found on search engines. If you can’t write or don’t have time, consult with The Marketing Square for rates and packages. Content is written by vetted, experienced advertising copy writers and can be posted by programmers with SEO included.
If your business is in a slump and sales are down, it’s possible that your product or service is being sold incorrectly. It may be that your website is not built right or that it’s in need of a rebuild to bring it up to technological speed. Regardless of the issue, The Marketing Square can provide website builds or website rebuilds.
The Marketing Square is a Winter Park Florida website design and advertising agency. Contact us for a website review, a website rebuild, website changes, website content, website maintenance, marketing plans, advertising, PR and events.
The Marketing Square has proven web results.