According to Wikipedia, the oldest brand in the world was Japan’s Nisiyama Onsen Keiunkan a hotel founded in 705.
The oldest U.S. brands were farms–Tuttle’s Red Barn in 1632, Shirley Plantation in 1638, Fieldview Farm in 1629, Emery Farm in 1655.
A hotel was next Seaside Inn & Cottages in 1667. Then a restaurant The White Horse Tavern in 1673. These were followed by other like businesses, then a silversmith, a boat building company, a hospital, an insurance company, newspapers, perfume, a publisher.
Baker’s is Still Standing With Kraft
Baker’s, the chocolate company, was the first U.S. food company in 1765. There was a funeral company, tool company, then Stroh’s in 1775. Distillery, seeds, coffee, toys, oil, pencil, mining.
JP Morgan Chase formed in 1799, DuPont in 1802, Colgate came along in 1806.
If you want to know where your brand is going, go back to find out what brands withstood the test of time and why.
What Makes a Brand Iconic?
Is it quality? Is it market demand? Is it the box? Is it the name? Is it the tagline?
It’s not just the logo, it’s not just the color, it’s not just the advertising.
It’s sales. Pure and simple. The brand the sells best stays the longest.
No Sales Plan, No Sales
One thing is certain: You’ll never get where you need to be if you don’t have a plan to sell your brand online and offline. When you build a website you have to direct your target to the site.
These days it’s through SEO which includes coding and programming, content, social media, offline advertising, reputation management, public relations.
Research whether there’s a marketplace demand for what you’re selling. Then sell it.
Don’t Fool With It
You’d better have a website with the right colors, the right social media, the right functions, the right blog, the right content, a strong e-commerce market and a message that appeals to the right target.
Find out how to take your brand to the next level and make it memorable instead of a memory. The Marketing Square has proven web results.
The Marketing Square has proven web results because client websites are built using advertising-based strategy and search engine optimization to ensure traffic. If your business has slowed down: 1. Your brand is being sold incorrectly. 2. Your website has been built improperly. 3. Your brand is off-strategy. 4. All of the above. Tactics may change but great websites and advertising withstand time, competition and any economy.
