The Marketing Square provides social media training for businesses who want to use social media to connect with consumers, clients, media and other businesses. We can help train designated staff and provide direction in monitoring employee use of social media on the job.
We’ll help you set standards and establish best practices for your business so that you have a consistent message shared across all social media. Training includes policy, use and practice for businesses. From protocol to signed employee agreements, monitoring, benefits and downside and legalities of social media we can help navigate rules and usage for your office or team.
Put Employees to Work On Your Social Media
Many companies ban employees from using Facebook, Twitter and other social media during the work day. Others put their employees to work on the company social media and capitalize on the skills, knowledge, fans and followers that the employees have and are willing to share.
Employees may be using Facebook during work hours and the compulsion to post, provide updates, share pictures and videos can be harnessed. Obsession over updates, looking at updates, checking in, posting pictures on the hour or video can be helpful to businesses if the content is strategic and it’s relevant.
If you’re a store that has daily or weekly specials, you should have your specials on Facebook and Twitter, Pinterest, Google+ and the many other social media out there.
Most CEOs don’t have time, VPs, Managers should be spending their time doing other things. So take an employee and train them to post for you if you know they’re savvy and will stick to working on your business.
Your Competition is On Social Media, So Are Your Consumers
If you’re not using social media because you don’t like it or don’t know how, you’re missing out on a chance to reach your consumers. Your competition is out there offering sales, promotions and talking to businesses and prospective clients.
Social media exposure is measurable and the new contacts, new prospective clients, consumers and existing users will talk to you about your brand, product or service to you and to their followers.
It’s not going to hurt to try it. It takes a little effort, some guidelines and simple tips to learn best practices and become an expert. You can talk to people, the media, other brands, consumers, reporters, even celebrities who will Tweet you back, follow your business on Twitter, Like your business on Facebook, Share and Plus you on Google Plus.
But you have to start.
Setting Up Social Media Profiles
The Marketing Square can setup your social media profiles for you and create video, take photos, design logos and create CEO and staff identities for content. It’s easy to post something light or entertaining. But using social media for business means you need quality content and information to refer people to.
If social media is used to share a sale or promotion, the information needs to be planned so that consumers and users have time to see it, check out the sale or promotion and then, take the second step of buying in the store or online. If you have an online store, it had better be ready for the additional traffic with a well-functioning shopping cart system, shipping and staffing ready for the increased sales.
Training and Management
Don’t know how to Tweet, post to Facebook or YouTube, Google+, Stumble Upon, Pinterest, Flickr, Photobucket, get Followers or Likers, use LinkedIn? We’ll show you and keep training until you’re comfortable. If you can’t do it yourself we’ll handle your social media and setup a campaign to launch products, introduce brands, talk about your services and answer questions that consumers and clients have.
Social media is just another form of communication, shortened, immediate and used by everyone. We’ll help you reach them and keep in contact with them.