Social Media Training for Business
The Marketing Square provides social media training for business owners using LinkedIN, X, Facebook, Instagram, and TikTok to connect with consumers, clients, media and other businesses.
We provide guidelines for social media:
- Standards
- Monitoring
- Best Practices
- Name Use
- Employee Policy
- Legalities
- Protocol
- Crisis Protection
It’s imperative to establish social media best practices for your business so that you have a consistent message shared across social media, and, to have control over how the business name is used online by employees.
Social media standards and direction in monitoring employee use of social media at work can prevent public and internal protection for the prevention of a crisis caused by owners or employees. Creating social media standards and guides offer direction in monitoring employee use of social media at work.
Training includes policy, logo and brand usage, and best practices for businesses. From protocol to signed employee agreements, monitoring, benefits, crisis downside and legalities of social media we can help navigate rules and usage for your office or team.
Should Employees Use Social Media at Work?
Many companies ban employees from using TikTok, Facebook, Instagram, X, let alone livestreaming while at work.
Should you stop staff from talking about your company on social media? Can you?
Some businesses put employees to work on the company social media to capitalize on the skills, knowledge, fans and followers that the employees have and are willing to share.
Where does this leave an employer when message, brand, photos or video posted to social media go sideways or off the rails?
Employees may be using Facebook during work hours and the compulsion to post, provide updates, share pictures and videos can be harnessed. Obsession over updates, looking at updates, checking in, selfies, posting pictures or video can be helpful to businesses if the content is strategic and it’s relevant.
If you’re a store that has daily or weekly specials, you should have your specials on social media but will you have employees share it or will you put it out there on the business accounts only?
Most CEOs don’t have time, VPs, Managers should be spending their time doing other things. So take an employee and train them to post for you if you know they’re savvy and will stick to working on your business.
Your Competition is On Social Media, So Are Your Consumers
If you’re not using social media because you don’t like it or don’t know how, you’re missing out on a chance to reach consumers and businesses. Your competition is out there offering sales, promotions and reaching businesses and prospective clients.
Social media exposure is measurable through multiple metrics and the new contacts, new prospective clients, consumers and existing users will talk to you about your brand, product or service to you and to their followers.
It takes a little effort, some guidelines and simple tips to learn best practices and become an expert. You can talk to people, the media, other brands, consumers, reporters, even celebrities who will follow your business on LinkedIN, Follow your business on Facebook, reshare your content on TikTok, Instagram, X, and others.
Setting Up Social Media Profiles
The Marketing Square can setup your social media profiles for you and create video, take photos, design logos and create CEO and staff identities for content. It’s easy to post something light or entertaining. But using social media for business means you need quality content and information to refer people to.
If social media is used to share a sale or promotion, the information needs to be planned so that consumers and users have time to see it, check out the sale or promotion and then, take the second step of buying in the store or online. If you have an online store, it had better be ready for the additional traffic with a well-functioning shopping cart system, shipping and staffing ready for the increased sales.
Training and Management
Don’t know how to post, get Followers, Likes, use LinkedIn, reshare? We’ll show you and keep training until you’re comfortable. If you can’t do it yourself we’ll handle your social media and setup a campaign to launch products, introduce brands, talk about your services and answer questions that consumers and clients have.
Social media is just another form of communication, shortened, immediate and used by everyone. We’ll help you reach them and keep in contact with them.
