Blogging 101 = Writing for Websites
“Blogging” is writing. It sounds like a dreamy place for big ideas but “blogging” is writing. Blogging brings traffic. A blog is a place on a website where you write about your business.
If you can’t write about what you know best–your company or product or service–you should budget for a blogger. Most business owners, don’t have time so they hire a company to handle their website for them.
You post new stories, articles, features, videos, pictures and social media for your website to get search engine attention and traffic. Blogging and new, regularly written, original (not copied) information is the traffic-driving activity your website needs to pop up in search engine results.
Your competition is blogging, adding, changing their website. New businesses in your category are blogging. And if they’re not doing it they’re paying someone to do it for them.
Blogging Brings Traffic
The better you blog, the better the clients. If you want to benefit from a website then you have to put quality information to show that you’re an authority in your area. Search engine ranking is fierce because there are more websites out there than ever. Most businesses have a website and each one competes for top placement on Google, Yahoo, Bing and other search engines.
Don’t wonder how the websites land on top of Google. You should know by now that they’re actively updating and adding content. People will find your website based on your website content. If you’re not blogging, then you’d better pay someone to do it for you.
This is not an optional activity. You own a website, you have to update it.
Finding time is not easy. Finding a marketing budget shouldn’t be a challenge. It’s an operating cost and a price for doing business.
Look at it like this: Who wants to read something that’s a year old? Would you go to a store that sells old food? Do you hire businesses that use outdated practices or old-fashioned ways of doing business?
Blogging for Traffic
Google, Bing and Yahoo have one goal: provide the best search results based on what people type into the search. The search engine robots crawl websites and look for the latest, best information and sources of information for its results.
Writing about what your company does, is, sells or provides should be a no-brainer. The key is to provide information that your clients can use. It should be helpful, interesting and compelling.
Send People to Updated Websites
Where do think people go first after they meet you? New contacts go to Google to look you up and look up your company to see what it’s about.
If you haven’t written or posted anything on your website in a year, you’re probably going to have to keep getting business through other methods. Your website can look old-fashioned and make an embarrassing statement about your company. No matter how you do business, your website still needs updating. All of those marketing activities will send people online to look for your website.
1. Have an opinion
2. Provide company updates
3. Be a resource
4. Do Not Plagiarize
5. Be original, be first, be prolific
Worried about a budget for blogging? Here’s a bigger question: Have you lost revenue? If your marketing budget is zero, there’s a correlation.
Blogging and website content are a part of your image just like advertising and marketing have to be a part of your business plan. Budget time or money to blog. If you can’t blog hire a competent firm.