Lists, tips, ideas, best of, how to, worst of. They’re headline phrases that get clicks and keep visitors on a website.
5 Tips to Keep Readers Reading
1. Get to the Point
2. Stop right there: When you think you SHOULD write more DON’T.
3. Be Clever
4. Be Interesting
5. Be Useful
Quality Content=1,000 Words of Wisdom
You want your website to be a valuable resource and search engines like quality content with 1,000 words in a post. But if you’re not a writer and struggle with ideas do your best to get SOMETHING posted on your website. Video, photos, blog posts, articles.
3 Website Must Haves:
1. A hot product
2. Competitive pricing
3. Compelling pictures and video and information
3 Website Writing Tips
Think about why you go to a website and what keeps you coming back. Then, step back– you are not your target.
1. Write for your audience
2. Offer a promotion — back it up
3. Go back to basics: If you don’t have any idea what you should write about think about the passion you have for YOUR brand. Write about that.
The Marketing Square is a website and advertising agency with offices in Madison, Wisconsin and Winter, Park. We work with small businesses who want to build websites or rebuild or repair existing websites. We teach clients how to open, make changes to and update websites to drive traffic. We provide website management, search engine optimization, reputation management, video, content, social media and public relations.
