Rebuilding or Building the Website is the Easy Part
SEO: If it was easy everyone would do it. But SEO is a lot of work. If you’re getting your website rebuilt to update coding, refresh copy, create a new look or try to tackle getting found online get ready to put in the work. Or pay someone to do it.
“It” is SEO and SEM: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). And SEO and SEM are the hard part. No Marketing Square clients handle their own SEO.
If you’re a true do-it-yourselfer go for it. Learn all you can and plan your hour a day that it takes to complete. Every day. No weekends off. Yes, SEO and SEM takes time at the desk with hands on keyboard, butt in chair, smart phones off.
One hour daily of undivided attention on the website and social media, blogging and what’s happening in your category online.
You Can’t Do SEO
If you know you can’t do it, find a web agency you trust to do it. Put aside at least $3,000 a month and that’s on the low end.
No one will sit and do your work for you for your website on a budget. Why would anyone do that? If it’s cheap and it’s an offer you got from a stranger who’s suggesting $350 a month to HELP YOU? Come on.
Cheap price, cheap work: If you don’t care and you just want something done then search for SEO companies and price shop. They’re counting on your naivete to line their bank account. Laziness will cost you in the end. That’s a car note, a truck note, a savings account deposit.
If you want automated, robots handling your personal business putting it out there wherever they see fit, go for it. But do not come back to the Webmaster after any amount of time and say: “I’m not getting any results. Your website isn’t working. Nothing you did worked for me.”
You either pay for SEO or you didn’t. And it is an investment: Our clients get back their website costs and SEO after the sites are built. They get paying clients to pay off their monthly SEO bill.
No Matter Who You Choose, You’ll Know When It’s Working
None of our SEO clients have ever complained. They thank us and call to let us know that the website’s bringing in most of their business now. Sure there are clients who are not happy because they cannot afford our SEO.
But if you want a customized, advertising-based firm that carefully decides what and where your website and business appear, what you should do personally and what PR and outside, offline marketing activities to participate in, work with The Marketing Square. We provide proven web results.
It’s hard work. SEO is intense and when it’s done right is very rewarding for the website owner. There will be no need for tracking traffic, the results will be calling you, e-mailing you: You’ll have new business.
Beware of ANY SEO Solicitors
You may get an unsolicited offer from a third world country stranger who promises you
(This is a real solicitation from an unknown company. I researched the sites they said they worked with and found they had NO clients and fake websites):
We are offering S.E.O. services for your website. which will help you to improve your Google, Yahoo, and Msn and other search engine rankings. We’ve good work experience with number of clients in US,UK and AU. Monthly Task and responsibilities:
1. 150 Directory submissions
2. 10 Social Bookmarking Submissions
3. 10 Article Submissions (1 article x 10 article directories)
4. 10 Press Release Submissions (1 press release x 10 press release websites)
5. 10 Blog Submissions
6. 1 unique, 400 word article written
7. 1 unique, 400 word press releases
8. HTML Site Map
9. Meta tags changes suggestions
10. Keyword research
11. Competitor Analysis
12. Heading tag changes
13. Alt tag changes
14. Interlinking wherever required.
15. Keyword density in site content.
16. XML site map and Submission in webmaster tool
Our Best rates for this are: – USD 425 per month per project at beginning of every month.
So, do you trust them? They sent the e-mail unsolicited. How do you feel about turning money over to an e-mail address? Sounds good doesn’t it. And soooo cheap. Wow, only $425 and just send it in once a month.
Can’t Do It Yourself, Turn SEO Over to an Expert
If you’re admitting that you CANNOT do it all, then work with an expert who you can call, meet with in-person and ask for references and real hard answers. Orlando personal trainer Meral Ertunc, BodyLinesByMeral.com has gotten ongoing website clients since 2011.
You will not shoot to the top of search engines in a month, maybe not even in two months. But we’ll be honest about what you can achieve. If you don’t like the answers, we’ll refer you to another company.
But if you build or rebuild your website, don’t complain when your website doesn’t budge or doesn’t get any results because you’re not doing SEO. You’re not being realistic if you think you can post a few paragraphs every other day, Tweet once, post a picture to Facebook and get new clients.
There will always be other marketing activities you will need to do unless you’re a business with so many clients already that you can sit back and work off referral clients
It’s very easy to walk into the New Year saying that you’re going to “redo” or “rebuild” your website, but if you’re done with it after the updates, you’re in trouble. You’re forgetting the basic premise behind a manager-owned WordPress website. The work that you have to put in to remain current, interesting and compelling to the search engines.
New, better, different will make you an authority on your business. Keep writing, socializing on social media and find out what other activities you need to do online–daily–to keep up with search engine demands.