The Marketing Square uses best practices in posting regularly to assure clients that their websites are getting the right fuel to come up at the top of search engines. Online marketing means doing something every day.
For business owners trying to keep up with online marketing activities, your job is getting tougher. There’s more needed and it probably seems a little overwhelming if you’re new to dealing with your website.
Marketing Square search engine optimization specialist Franklyn Galusha keeps Marketing Square clients informed and their sites updated. Franklyn, a top 100 medical and legal SEO expert explains:
“Online marketing is what you have to do. You can no longer just depend on something like search engine optimization. Search engine optimization used to be going in finding out what the search engines wanted to see and basically building content for that. Now we still do that but we have to do that in a different way.
“Today we just can’t go out and say here’s some backlinks, here’s some bookmarks we’re done. Google got smart and said we’re manipulating them. So now they say that every day you have to go out and do something to improve your rankings.
“Back a couple of years ago I could go in once a month, throw a whole bunch of stuff online, just sit back and call it a day. That was all I had to do that month. Today Google realizes that that is somebody cheating. That’s somebody just paying for information and they’re throwing it up and it’s obvious to them and the robots see it immediately. OK, so now Google says we want to see a drip campaign.
“We want to see a little bit of information show up every day. Because that information showing up every day is what would naturally happen.”
Easier Said Than Done
We can say that you need to update your website and do your online marketing daily, but this is completely overwhelming for most business owners. If you’re taking care of your business and are an expert in your field, that’s what you specialize in. We can teach you a lot, but you can’t suddenly become a web-savvy website user overnight.
There are skills to be acquired over time and we teach all website owners how to use their sites. But if you need to turn to us to post and update for you regularly, we’ll do it and assure your site of top search engine placement.
Not just first page, but the top of search engines.
Madison Wisconsin and Winter Park Florida Offices
We work in Madison Wisconsin and in Winter Park Florida traveling between to see clients in-person. The only way we can truly help our clients is by personally attending to individual online marketing needs. Our clients are businesses that have been around for between five and 35+ years. They trust us to handle their online marketing because we drive revenue for them.
When you invest in a website, don’t let anyone tell you that you can leave it alone and just wait for traffic. That’s not how it works. But if you want to know how to post and add valuable content online, we’ll show you when your site is rebuilt or built by us. Contact us for a consultation. We’ll review your website, find out what kind of marketing plan you have, and develop a plan that will work for your business. Every website is customized and we build to your specifications but in WordPress which is a search engine-friendly application.