Blogging and Website Updates Daily
If you can constantly add website content for traffic you’ll be found more on Google.
Wondering what to write? Write about what you know best–your company or product or service–you should budget time to blog daily to show up in search engines including Google, Bing and Yahoo. But if you’re like most business owners, you don’t have time to blog so you have to pay a company to do it for you.
Constantly Add Website Content for Traffic
post new stories, articles, features, videos, pictures and social media for your website to get search engine attention and traffic. Blogging and new, regularly written, original (not copied) information is the traffic-driving activity your website needs to pop up in search engine results.
Your competition is blogging, adding, changing their website. New businesses in your category are blogging. And if they’re not doing it they’re paying someone to do it for them.
Better Blogs, Better Clients
The better you blog, the better the clients. If you want to benefit from a website then you have to put quality information to show that you’re an authority in your area. Search engine ranking is fierce because there are more websites out there than ever. Most businesses have a website and each one competes for top placement on Google, Yahoo, Bing and other search engines.
Don’t wonder how the websites land on top of Google. You should know by now that they’re actively updating and adding content. People will find your website based on your website content. If you’re not blogging, then you’d better be adding videos, pictures, working on social media and paying someone to do your SEO (search engine optimization).
This is not an optional activity. You own a website, you have to update it. You need to have information about your business or service so that people will keep your website in their bookmarks. You should be a resource, a place to go when they want to know something about your product or service.
You’re Competing Against Millions of Websites
There are millions of websites search engines can choose from. If you want your website to to turn up in the results then you’d better get busy or hire a firm to do what you can’t. There are other things you should be doing including working on new social media profiles, filling out free business listings, shooting and posting video, taking pictures.
Finding time is not easy. Finding a marketing budget shouldn’t be a challenge. It’s an operating cost and a price for doing business. If you’re letting a website sit then you’re throwing money away. If you built it and were told that you wouldn’t have to do anything someone lied to you. Websites need to be refreshed. Regularly. And if this is the first time you’ve heard that you have to write, blog and add content regularly, then at least you’ve learned and are ready to do something about it.
Who wants to read something that’s a year old? Would you go to a store that sells old food? Do you hire businesses that use outdated practices or old-fashioned ways of doing business? No one wants to read your old copy. And if you can’t bring yourself to take 10 minutes, 30 max writing a blog post then it’s time to hire a pro. You really may be too busy to write or not comfortable writing.
Blogging is easy and if you write e-mails, you can write a blog post. If you don’t know blogging is … it’s writing. You open your website pick a simple topic and start. It takes about 20 minutes a day and the result is always the same: new clients.
Blogging Drives Traffic–Visitors, Clients, Image
Google, Bing and Yahoo have one goal: provide the best search results based on what people type into the search. The search engine robots crawl websites and look for the latest, best information and sources of information for its results.
No, if you haven’t added information, it’s not crawling your website. So when you leave your blog alone you’re leaving money on the table for competitors to pick up. If you like to throw money away don’t blog. But if you want to have your website included in search engine results, get to it.
Writing about what your company does, is, sells or provides should be a no-brainer. The key is to provide information that your clients can use. It should be helpful, interesting and compelling.
Networking, Advertising, Referrals Send People to Your Website
Spending time networking, advertising, or getting referrals is good for business and for website traffic. It means you’re actively marketing. But if you convince yourself that blogging and adding new content is not necessary, here’s a thought: Where do think people go first after they meet you?
New contacts go to Google, Yahoo or Bing to look you up and look up your company to see what it’s about.
If you haven’t written or posted anything on your website in a year, you’re probably going to have to keep getting business through other methods. Your website can look old-fashioned and make an embarrassing statement about your company. No matter how you do business, your website still needs updating. All of those marketing activities will send people online to look for your website.
Your image is at stake.
So now you need to know how to blog and how to get ideas for regular content. Here are a few tips
1. You can dictate a story online in about 10-20 minutes using your smart phone
a. Text and hit the mic to record
b. Use Siri
2. Go online to your competitor’s website. Write your opinion on the issue they’re writing about — be competitive!
3. Read and write something that reacts to a story you saw
4. Do Not Plagiarize. If you copy what someone else wrote, your website can and will be penalized by search engines. You can be sued and your website can be banned by the search engines.
5. Original content is what you have to write: It can’t be found anywhere else online, copied or duplicated because your website will be hit by
Worried about a budget for blogging and new content? Here’s a bigger question: Have you figured out how much money you’ve lost this year? If your marketing budget is zero, there’s a correlation.
Blogging and website content are a part of your image just like advertising and marketing have to be a part of your business plan. Budget time or money to blog. If you can’t blog contact The Marketing Square and find out how to get started to generate new business and clients.