“If you always do what you’ve always done, you’ll always get what you’ve always gotten.”
The Marketing Square celebrates 3 years of doing what should always be done for clients. Change what doesn’t work, keep doing whatever gets results and don’t keep making the same mistakes. In 3 years of doing what should always be done for clients honest work matters.
The source of this quote is actually unknown but has been attributed to Mom’s Mabley, Einstein, Henry Ford, Mark Twain and Tony Robbins. What’s important is the philosophy.
August 6, 2013, marked three years in business for The Marketing Square. The one thing that continues to drive client success is the constant adjusting and changing of website traffic-driving techniques. The goal is to stay ahead of what’s happening online.
It sounds impossible, but forecasting, predicting, watching and testing tactics that bring visitors to websites is continuous. Non-stop. Reading about something in a video or on another website or publication? Then it’s already been done and it’s not new anymore. Keeping ahead of the algorithms means changing what doesn’t work and finding new ways to compete with other websites.
Doctors Don’t Explain Surgery, Electricians Work by the Hour
Unfortunately, there isn’t a blog post out there sharing The Marketing Square’s ability to get clients website traffic. Computer scientists rarely share what works online.
If you scan The Marketing Square website for good practices, the posts are there. But one of the reasons year three is being celebrated is the work goes toward clients and website builds.
It’s like asking a doctor to explain a surgery so you can do it yourself. If you want to know you’ll have to go to school, get training, then spend years perfecting the skill just like an electrician who gets paid by the hour for their expert work. SEO and SEM is no different. The Marketing Square experts do for clients what years of experience, training and hard work have provided. Knowledge of the Internet and the ability to affect it.
The Marketing Square helps client businesses through advertising-based website design, search engine optimization and search engine marketing. August 6, 2010, The Marketing Square opened for business and began building websites. What we did then, we do now, just more of it. What that means is that we rely on new, better, different original content on websites to drive traffic.
What We Do
The Marketing Square is a website and advertising agency in Winter Park, Florida, and Madison, Wisconsin, that builds websites and provides marketing for small businesses.
Every client is different and needs customized plans. But all clients receive concierge-like attention to their business needs.
The Marketing Square builds websites for clients’ targets with advertising copy to strategically market the brand, product or service.
Image is Everything and You Are What Your Website Says You Are
Image is everything and what a visitor sees first determines whether or not they’re sticking around to see what you’re selling, sharing or doing online.
The Internet isn’t magical, it’s technical. The Marketing Square team is comprised of computer scientists, designers, ad veterans, photographers and videographers with 20 years of knowledge in their areas of expertise.
We work in-person with clients to learn their businesses so that we know how to sell and position their business and tell their story online.
After six months, and certainly after a year, Marketing Square websites will bring calls, e-mails, business and clients year-round in any economy. If you want it faster, pay little to make it happen, listen to those who tell you they can do it now, you’re being lied to. Frequently liars tell innocent unknowing business owners that for $300 a month they’ll get you all the business you can ever need.
You get what you pay for. If you truly believe someone you meet online through a Spam e-mail who lists the number of things they can do from another country for your website, then you’re to blame when nothing happens.
It’s the Internet: It’s not magic. Just because you don’t know how websites work and what drives traffic, doesn’t mean that you can trust people who say that they have the ability to do what you want done at a cheap price, quickly.
There is no Better Business Bureau monitoring SEO companies. The Internet is unmonitored and it’s like the wild, wild west. Choose your website agency carefully. You’re likely going to be locked into a contract so be certain you talk to their clients and look up their clients via the websites to be sure that they’re real.
What We Teach Our Clients
We teach website owners basics for their websites but generally we manage websites turnkey for clients. All websites are built in WordPress. We provide everything: all content, search engine optimization, original copy, photos, videos and social media.
We show owners best practices on how to blog, add content and use the website and social media. We also offer owners reasonable SEO & SEM packages.
If your business is not found at the top of search engines, you’re going to struggle for online business. We can help you get there and will show you what your business should be doing to drive sales and new business. We’ll also tell you how long it will take.
We always say, “If it was easy, everyone would do it.” But building, maintaining and managing online responsibilities isn’t for everyone. It is tough and constant work and can be really grueling even if you’re able to sit at the computer all day.
When you get tired of tackling website duties yourself, give us a call. We’ll work with you to find a balance between what you can do and what we should do to get traffic and business through your website. Call our clients to find out what the results are, first.
The Marketing Square provides clients proven website results doing what should always be done for clients: what works.