There are 3 rules guiding website strategy. Keep them in mind when you begin the build or rebuild of your website. Planning now for 2014?
RULE NO. 1: You are not your target. It doesn’t matter if YOU think it’s a good looking site or you like the colors or logo or layout or photos or video. We use research and demographics to recommend design and function of all websites that will appeal to the target audience.
RULE NO. 2: If you’re not getting traffic, there’s something wrong with your website. We can figure out what the problem is and change it so that you are getting business from your website. This sometimes requires a website rebuild, other times it’s as simple as adding elements, content and repairing dated elements.
RULE NO. 3: Owning a computer and reading about SEO does not make you a website guru. SEO and websites are handled by our computer scientists and experts each of whom have as much as 20 years of IT and computer science experience.
If you want increased sales and revenue online, it’s out there. You can get more clients online than by doing business in-person or through events for many products and services. The key is knowing where your clients are and how to reach them online.
You have to be available and searchable for clients to find your website. Search engines like websites that are fresh, interesting and compelling. Can you say that your website provides new, better, and the best information, products and services for your category?
We can help to establish that online presence with you so that your advertising online is worth what you invest.
The Marketing Square Websites
1. All websites are custom built to meet the strategic needs of every client.We provide new content, photos, video, social media, SEO, SEM and PR your site will need to get traffic.
2. Websites require constant new information. New content, new video, new photos, new articles will get your website pulled into search engine results. Once a website is built we provide monthly packages for new content that we produce.
3. We work with doctors, lawyers, realtors, all small businesses that rely on being found online to get new clients. Your website provides your clients with a first impression. We ensure that you reach your prospects with a clear, concise message and flawless experience.
All websites built by The Marketing Square are created with search engine optimization infrastructure and practices to ensure search engine placement. If you’re not found at the top of search engine results, you’re going to struggle for online business. We can help you get there and can build, rebuild or repair your existing website.
Small Business Website Traffic
Small businesses rely on website traffic to generate their primary source of revenue and quickly capture client and visitor attention while educating and selling their products or services.
Easier said than done. How many times have you looked at a website and instantly gone back to search results because you didn’t like what you saw?
Strategic planning and research will change this and help to provide the right message, visuals and content to answer what your target audience is looking for. Search engine optimization provides the right elements in a website and its online presence so that your target stays on the website because it’s providing what they looked for in the first place.
Start Your New Year’s Resolution Now
Give us a call for a website review. We have some end of year options and even a few specials for those who are taking the initiative to plan for 2014 website rebuilds and website new builds.
It’s best to start now if you’re planning on a New Year’s resolution that includes sales. It takes time to build a website and generate lasting results. We offer:
Starter Sites: Basic build in WordPress
- Your copy
- Your photos
- Your video
- Your social media
- Your blog posts/articles/stories
- With or without SEO plans
Super Sites: Complete website build
- A marketing plan
- Website design or redesign
- Copy written specifically for your business
- Interviews and research on your company
- Script, set and direction
- Media training for shoot
- Search Engine Optimization (SEO)
- Social Media & Graphics
- Client website training
- Client social media training
- Client blogging & video training
- Client website training
- Formal Launch
E-Commerce Sites: Fully functioning online store
Complete website build as described in Super Site with:
- Product photo placement (your photos or we can shoot everything for you)
- Product videos (Yours or ours)
- Shopping cart
- Setup for payment methods
- Establish secure & smooth online store
- Client training
Vendor recommends for:
- Product production
- Product storage
- Third party shipping
- Client shipping and billing training