What Does Google Want?
Only Google knows what it wants from a website. But The Marketing Square has incredible success getting clients to the top of Google.
The Marketing Square knows how do you get to Page One of Google?
There’s not a “trick” or one “thing” and it’s not easy. What does Google want? The criteria changes constantly and there is a 24-hour competition going on.
Are you playing the Google game? It’s never what you think it is. And the rules change fluidly.
What You Think Google Wants:
Most people think Google wants websites and competitors who spend the most money in order to come up on Page One of Google. Do you think that the one who pays the most will win? Not necessarily.
We have clients who used to pay up to $10,000 a month for what they thought was a solid online campaign. However, they were being taken advantage of. For that much money per month they should have had incredible amounts of new business. Instead, they were getting one, maybe two clients per month.
Now, our clients get:
- Year-round revenue
- Clients in any economy
- Business from websites only
- Doing no work (we do it all)
- Proven results in six months or less
What Google Wants From Websites:
Google chooses the best website to answer Google searches. Google’s only job is to provide the very best search results. Google is not in the business to help businesses. That’s the job of marketers and advertising agencies.
Understanding Google takes computer science and research. Advertising philosophy and website management take years of experience to understand and master. Google is a monster question that needs feeding with answers that have to change all the time.
How do you get to Page One of Google? The criteria changes constantly and it’s not easy to figure out. What does Google want? That’s is a rhetorical question. But when you start with what Google does you’ll get the answers.
How Do We Know What Google Wants?
We don’t have all the Google answers, but we have a lot of them. We research new tactics and Google and websites constantly. We use journalism, advertising and search engine optimization to build the best websites and website content. Then, we learn from Google and look at what websites are at the top and at the bottom and in-between. Websites are our business and we know as much as possible to make them work for our clients.
…And It Does Work
- Our clients are getting clients from 6 continents
- Our clients are signing 75-90% of people who contact them
- Our clients are earning between five and six figures monthly
The Marketing Square does all the work. We provide all the content your website needs to get to the top of Google. Yes, it’s complicated. Yes our clients come up on top of Google and are found on six continents. Clients earn five to six figures a month from Marketing Square websites.
Your competitor is providing better search engine optimization, better content, better videos, better everything. And yes, sometimes that costs and yes, they may be paying for Google AdWords.
What are you doing to get to the top of Google?
Your competitor knows that people use Google 24 hours a day. They work on their website and marketing just to beat you out of that first page placing.
And they won! Google liked their website better. If you want to win a court case you prepare for it. Your litigation skills and how well you know the law and its application will decide whether you’ll win your case. Are you the better lawyer? You have to prove it every time you step into a courtroom or file a briefing, a lawsuit, defend a client or fight a case. It’s all on you.
Websites Fight for Google Placement
Websites fight for Google placement every day just like you fight to win in the courtroom. The question is whether you’re preparing your website for battle. Does your website have:
1. What people are searching for?
2. Fresh, compelling, original, regularly created, new information?
3. Properly coded and designed copy, photos, videos
4. Mobile-friendly view so that it may be seen on any device
A Note On AdWords
AdWords start with a click but then, the website still has to answer what the searcher was looking for! Sure, your competitor may be using Google AdWords which have a yellow “AD” icon next to it. The yellow icon means a competitor paid to be at the top even though their website may not be any good.
When people click the link, the website has to perform on demand and give the answers that people want and if they don’t, Bang! They’re gone and go back to the search engines.
People have to really want to click an ad in order for the website to be clicked. Do you click Google AdWords? Do you want to wonder if your clients will want to click Google AdWords?
Preparing for Google Battles Online
Prepare your website for Google battles online and rely on The Marketing Square to build the best website. Your website has one job: provide the best search engine results. You don’t know what Google’s looking for and only Google knows. But by choosing an experienced team and turning the work over to the experts, you’ll have the Google edge.
Your website may be great, your competitor’s website may be OK. But the website that has what people search for, wins.
Yellow Ads at Top Are Paid Placement
You’ve heard of Google AdWords which are a pay-per-click campaign, also called PPC. You only pay Google for AdWords when someone clicks on your ad.
Why settle for PPC when you can appear on top because of the quality of your website and its ability to provide what people are searching for? AdWords can work as well and we provide both if you want it. No matter what, your website has to provide the goods.
What Are You Waiting For?
If your competition has pulled out all the stops to get to the top, what are you waiting for?
1. You have to advertise your business and today that means being online and owning an incredible website
2. Hire The Marketing Square to do what you can’t: SEO, video, searchable content
3. Pay for SEO and SEM year-round: websites need constant updates to be found by search engines
There Are No Tricks
There is no magic “trick” to get to the Top of Google. No one “thing” that gets a website to the top of search. There are many, many constant activities that have to happen to your website to keep it at the top of Google.
There are repairs, updates, upgrades, revisions, redesigns and fluid changes of copy and photos and video.
There are no tricks. No little secret activities, and most of the work cannot be done by you unless you’re a webmaster.
SEO–search engine optimization–is the fuel and SEM–search engine marketing–is the only way you can ensure your online presence is maintained. And it is a lot of work.
No. 1 REALLY is a Lot of Work
The business at the top of search engines in the No. 1 organic position has worked or paid someone else to get there.
The paid search results on Google, Yahoo, Bing, or other search engines, the ones that are in a shaded background at the top of results are paid to the search engines. It’s expensive and can’t stop.
These businesses have spent a LOT of money. It costs to be in first place but it also takes work.
Competitors have paid for search engine optimization, they’ve been blogging, providing content, they have videos, they’re on all the social media, they’re keeping up with the fluid algorithm changes that go into effect whenever search engines decide it’s time.
No. 1 positions are everywhere online. They’re changing pictures, copy, video, coding, paying for Google Ad Words, citations, in directories and have press releases, backlinks, articles.
Or they pay someone to do all the work.
And if you want to beat them, you have to outspend them.
If you can’t outspend them, then you’re going to have to do it yourself and you can’t do it yourself. Welcome to The Marketing Square. We can do it all for you. You can hire us and within a certain time frame from one to six months, you can be there too without breaking the bank.
So How Do You Get to the Top of Google?
We will get you in one of the top locations on search engines. It’s not something that we can tell you how to do. It’s not easy.
We can tell you that the business in first place at the top of Google gets 85% of the calls. A person off the first page isn’t really doing anything to get ahead. No real competition or work being put in there. HOWEVER, you don’t have to be on Page One of Google to get new clients.
If you’re in the legal field or in the medical field, you’re going up against competitors who are paying an awful lot of money to get to Page One. And you have to budget year round to advertise online. It’s not cheap or easy.
You have to start somewhere and with an agency that has some experience behind it. Contact us and we’ll take a look at your site, tell you what we think and how long it will take to get you to the top.
