Medical practices and law firms that need new clients always ask: how much should you invest in a website? The answer should be financial and mathematical and include strategy, timeframes and target. Before spending money on any website, FIRST, invest in a marketing plan that includes market research. Determine ROI in a website that best represents the business built by professionals to advertise your business. In the end, you’ll get ROI on a website built by a company with proven success from other clients in your industry.