Website marketing firms use confusing terms, complex language. Hire someone you trust so that they’re not going to take advantage of you. They should be able to explain in clear terms whether you can earn more money by investing in a website.
Look for an online marketing expert as you would a legal, medical or accountant expert. Check references. Call clients to find out if they earned money working with the website firm. Hire someone with experience in your category. Marketing experts are a dime a dozen: choose wisely.