Hi my name is Rebekah Brown and I’m the CEO of The Marketing Square a website and advertising agency that’s provided clients with proven website results since 2010.
I want to talk to you about something that everybody wants but everybody doesn’t know how to get: quality content. It’s getting to the top of Google. What makes a website Google-worthy? Quality content. What is it about your website that would make it be included in results when somebody does a search? Quality content.
Well that’s one of the things that I’ve been able to determine. I know how to make a website turn up at the top of the search engines.
And it takes a lot of work. There is not one simple trick.
There Are No Tricks
In fact there are no tricks. It’s grueling hard work that needs to be done by professional writers. I only have advertising experts, journalists, SEO and SEM staff on my team.
If you’re reading it on the Internet, it’s already dated. Do you really think people are giving away answers for free?
On my team, everyone is taught to do certain things to your website to your content to your online information so that you will show up at the top of the search engines.
Google Looks for Quality Content
Basically Google is looking for information that’s high quality. When you hear the term though high quality content what is that?
Well think of what you might read in a newspaper. Do you trust that newspaper because it’s a news or a media source? Do you trust it because there’s a writer that you like?
Or don’t you trust it really you’re really just reading it to find out what’s going on in the news?
Well, dependent on the quality of that information provided by that particular online publication it will or it won’t turn up on a certain page on Google.
Can You Write the Best Content?
If it’s the best source of content for a particular issue, let’s say politics. And you Google a politician. No matter who it is, you want that first story to be the best source of information so that you don’t have to go clicking through all the other pages.
Well it’s not a bad thing to be on the other pages. Because a lot of people are concerned only with being number one, two or three. But everybody doesn’t have the budget to be number one, two or three and it’s OK if you’re not at the top of the search engines.
You’ll Get Business on Page 2, 3, 4
You can be on page two, you can be on page three and you can still get quality leads. You’re still going to have people e-mail you, you’re still going to have people call you.
And in fact for the first few months of any website being launched onto the Internet, it’s going to take time to go from, let’s say you start out at Page 65.
Can YOU Get to Page 1?
In the next couple months you do get up and you should be at Page One or you should be at Page Two and the only way you’re going to get there is by providing regular, continuous content so that when Google bots scan your website and look for new pictures and new video, new information, new social media that your business name is associated with having provided that through your website.
That’s a grueling process. The idea that you have to write something every day, or take pictures every few weeks, shoot a video by yourself and post it online.
And for any of you please stop shooting those videos where you sit at your desk and put a camera up above you and you start ranting. Don’t do those videos.
Look Professional or Hire One
Turn it over to a professional so that you’re image online comes across as very professional and clean, very smooth and not something where you’ve got your sleeves rolled up and you’re doing a home made video. Because that’s not quality content. Google doesn’t want those kinds of videos. They’ll still you can put them on YouTube you’re more than welcome to post them, but we don’t do that kind of video.
The type of video that we provide is one where you’re given a script, you’re given a topic and you’re given training so that when you’re talking on the video you know what you’re saying and you’ve had time to practice and I’ve coached you through it. We have other people that can coach you through it.
Love to Write Quality Content?
So the next time you think that you’re going to have to go out and start posting to your website yourself, think about the fact that you could turn everything over to The Marketing Square.
If you’re ready to get started please give me a call and we talk about your business. I look forward to hearing from you.
Thank you again my name’s Rebekah Brown and I’m the CEO of The Marketing Square and a website and advertising agency that’s provided clients with proven website results since 2010. Thank you.