Hi my name is Rebekah Brown and I’m the CEO of The Marketing Square a website and advertising agency that’s provided clients with proven website results since 2010.
I want to talk to you about something that everybody wants but everybody doesn’t know how to get: quality content. It’s getting to the top of Google. What makes a website Google-worthy? Quality content. What is it about your website that would make it be included in the results when somebody does a search? Quality content.
Well, that’s one of the things that I’ve been able to determine. And it takes a lot of work. There is not one, or any, simple tricks.
There Are No Tricks
In fact there are no tricks. It’s grueling hard work that needs to be done by professional writers.
And FYI: If you’re reading it on the Internet, it’s already dated. Do you really think people are giving away answers for free? They’re trying to get you to sign up for their “secrets.”
Google Looks for Quality Content
Basically, Google is looking for information. When you hear the term high quality content what is that?
Well, think of what you might read in a newspaper. Do you trust that newspaper because it’s a news or a media source? Do you trust it because there’s a writer that you like?
Or don’t you trust it? You’re really just reading it to find out what’s going on in the news.
Well, dependent on the quality of that information provided by that particular online publication it will or it won’t turn up on a certain page on Google.
Can You Write the Best Content?
If it’s the best source of content for a particular issue, let’s say politics. And you Google a politician. No matter who it is, you want that first story to be the best source of information so that you don’t have to go clicking through all the other pages.
Can YOU Get to Page 1?
In the next couple months you do get up can you get to Page One?
That’s a grueling process. The idea that you have to write something every day.
And for any of you please stop shooting those videos where you sit at your desk and put a camera up above you and you start ranting. Don’t do those videos.