I want to talk to you about something that everybody wants but everybody doesn’t know how to get: quality content.
Hi, my name is Rebekah Brown and I’m the CEO of The Marketing Square a website and advertising agency that’s provided clients with proven website results since 2010.
Quality Content
What is quality content?
Can you write quality content for the next few months or years?
Can you take pictures, code websites, post to social media, engage with online communities, shoot video, edit and post video?
The only way your website or online asset is going be included in Google results is by providing continuous quality content.
A website page has to be well prepared for when Google bots scan your website and look for new pictures, graphics, copy and new new information, new social media that your business name is associated with having provided that through your website.
And do you have the patience to wait or will you blow thousands on Google Ads and hope for the best?
Did you know that your website can be on pages other than page one of results to be found?
The value of quality content whether copy, photos, graphics, or videos is its ability to help your website or company online assets be found in Google search results.
What makes a website “Google-worthy?”
Quality content.
What is it about your website that would include in the results when somebody does a search?
Quality content.
Just as attorneys know better than to let a law school student write a legal brief, turning content creation over to an unknown is not a good idea
There Are No Tricks
One of the things that I’ve been able to determine is that quality content takes a lot of work — no matter what marketer, or AI-generated app tells you. There are no tricks.
It’s grueling hard work — if you’re pursuing quality content — that needs to be planned and produced by professional writers, videographers and those who know your brand strategy.
And FYI: If you’re reading it on the Internet, it’s already dated. Do you really think people are giving away answers for free? They’re trying to get you to sign up for their secrets, no matter how many green question marks, bright red warnings and other tacky video tactics, creating quality content requires planning and talent.
Google Looks for Quality Content
Basically, Google is looking for information. When you hear the term high quality content what does that mean?
Well, think of what you might read in a trusted newspaper or media source. Do you trust that source because it’s a news or a media source? Do you trust it because there’s a writer that you like? Do you like the
Or don’t you trust it? You’re really just reading it to find out what’s going on in the news.
Well, dependent on the quality of that information provided by that particular online publication it will or it won’t turn up on a certain page on Google.
Can You Write the Best Content?
If it’s the best source of content for a particular issue, let’s say politics. And you Google a politician. No matter who it is, you want that first story to be the best source of information so that you don’t have to go clicking through all the other pages.
Can YOU Get to Page 1?
In the next couple months you do get up can you get to Page One?
That’s a grueling process. The idea that you have to write something every day.
And for any of you please stop shooting those videos where you sit at your desk and put a camera up above you and you start ranting. Don’t do those videos.
