Practice makes video perfect, message sells it. Video can really impact your business. Our YouTube page shares information with clients about search engine optimization, legal websites and marketing, client reviews of our work, and more.
Practice Makes Video Perfect, Message Sells It
The first video you’ll shoot is usually going to be difficult and uncomfortable, but everyone gets better with time.
I think video may be more terrifying to people than public speaking. But only at first and only if you don’t practice.
CEOs Work Hard on Great Videos
I work with amazing litigators, brilliant doctors, financial gurus, and business founders who may not like the idea of being in a video, but they work at it.
A compelling video will drive calls to your business.
Practice
Practice. That’s it.
This is not a fun process. It’s very strange to hear your own voice on a recording and no one likes the sound of their own voice.
What I’m suggesting makes it even more uncomfortable: record yourself and listen to how you sound. Over and over again. Then re-record it and practice your performance.
Actors are polished, trained professionals who memorize entire scripts including all the parts that others perform.
You’re the star of the show so write a script, take some notes. Put them in a teleprompter or stick them on a piece of paper you can see clearly from the camera without squinting.
Blow up the type face and plaster the script on the wall and read from it so many times that it becomes something that you can add passion to while performing it.
Practice, practice, practice, and practice some more.
The Sale is in Your Sizzle
What on earth will you say in your video debut? No spoofs, goofs, or dancing videos.
No one wants to hire the dancing attorney or a silly realtor or goofy financial whiz.
The sale is in the sizzle. Where’s your passion for your company or your product?
Please don’t sell. Never ever shout out your website with “www.” or your phone number or say “call me now.” That’s what graphics are for so that the basic information is on the screen and in your YouTube/Facebook/Instagram/Vimeo page description.
Re-record for Viral Video Performance
Record and re-record for a viral video performance. Practice, re-record and repeat. Viral videos don’t always start this way however.
The most viewed video on YouTube is usually a music video. Music videos are the most viewed with the No. 1 viewed video on YouTube as of May 5, 2025, “Baby Shark Dance” by Pinkfong with 10 billion+ views.
In 2024, the No. 1 YouTube video was also “Baby Shark Dance” by Pinkfong with over 15 billion views.
All other most viewed YouTube videos according to Wikipedia are music videos. In 2015, “Gangham Style” video PSY is reported to have driven $13.4 million in revenue for South Korea, according to Wikipedia.
“Charlie Bit My Finger–Again!” is one of the only other non-music videos in the top 10. The video features a little boy letting his baby brother bite his finger, twice. It’s got 880 million views.
The best viral videos aren’t staged. They’re impromptu videos shot on camera capturing something incredibly funny or interesting.
The most expensive videos are run during the Super Bowl where according to CBS Newsm, airtime is approximately $8 million for 30 seconds.
How Much Does a Video Cost?
Business owners want to know how much video costs to script, direct, shoot, edit, produce and post. And the answer is: what is it costing you NOT to have videos produced?
You can certainly pay $50, $100, or $200 per video and get a slick piece. But will it sell your business or service?
At the end of the day, no one outside of YouTube viral video sensations have the ability to shoot their own video, let alone edit and produce it and post it, code it and share it online.
Work with someone you trust to share your business story so that they can do the work. The cost to you will be in time that you take to practice and work on the video. Happy shooting!
