Video can really impact your business. Practice makes video perfect, message sells it.
Practice Makes Video Perfect, Message Sells It
The first video is usually uncomfortable, but everyone gets better.
I think video may be more terrifying to people than public speaking. But only at first and only if you don’t practice.
CEOs Work Hard on Great Videos
I work with amazing litigators, brilliant doctors and financial gurus, who may not like the idea of being in a video, but they work at it.
A compelling video will drive calls to your business.
Practice
Practice. That’s it.
This is not a fun process. It’s very uncomfortable. So this tactic I’m suggesting next makes it even more uncomfortable: record yourself and listen to how you sound.
Practice more.
The Sale is in Your Sizzle
What on earth will you say in your video debut? No spoofs, goofs, or dancing videos. No one wants to hire the dancing attorney or the silly realtor or goofy financial whiz.
The sale is in the sizzle.
Please don’t sell. Definitely don’t shout out your website and phone number or say “call me now.”
Record and Re-record
Record and watch it. Practice and re-record. Repeat.
If you want the most viewed video on YouTube, you’ll have to shoot a music video. Music videos are the most viewed with the No. 1 viewed video on YouTube as of Aug. 5, 2017, was “Despacito” by Daddy Yankee with 3 billion views.
In 2015, the No. 1 YouTube video was “Gangham Style” by Psy with 2 billion, 260 million views. All other most viewed YouTube videos according to Wikipedia are music videos. The Gangham Style video is reported to have driven $13.4 million in revenue for South Korea, also according to Wikipedia.
Or you can do a “Charlie Bit My Finger–Again!” viral video. This video is the only non-music video in the top 10 and features a little boy letting his baby brother bite his finger, twice. It’s No. 8 with 853 million views. The best viral videos aren’t staged. They’re impromptu videos shot on camera capturing something incredibly funny or interesting.
The most expensive videos are run during the Super Bowl where airtime is $4.5 million for 30 seconds.
How Much Does Video Cost?
Your Competitors Have Video
Business owners want to know how much video costs to script, direct, shoot, edit, produce and post. And the answer is: what is it costing you NOT to have videos produced? You can certainly pay $50, $100, or $200 per video and get a slick piece.
At the end of the day, no one outside of YouTube viral video sensations have the ability to shoot their own video, let alone edit and produce it and post it, code it and share it online.
Work with someone you trust to share your business story so that they can do the work. The cost to you will be in time that you take to practice and work on the video. Happy shooting!
