Attorneys Leave Money on the Table

Hi, I’m Rebekah Brown. I’m the CEO of The Marketing Square, a Winter Park, Florida, and a Madison, Wisconsin, website and advertising agency.

When I meet with attorneys one of the first things that I see is that a lot of attorneys leave money on the table. What that means is that they’re leaving a window of opportunity for their competitors to take over into their practice areas, their location and their other tactics that they could be doing online.

Too Many Cooks in the Kitchen

They’ve got one person doing social media, they’ve got a guy in their back room who’s doing their IT; oh yeah, and he’s doing blog posts. And then another person who’s alleged to be working on the website.

The Marketing Square has been in business since 2010 in Florida. We work with clients with one to ten person firms who are earning between five and six figures per month from the websites we build and manage for them.

Deep Dive Into Your Law Firm

We get into their law firm and we do a deep dive. And that means we learn everything we can about their law firm. We setup a strategy. We determine their target audience. We find out what practice areas are going do well.

The other thing that we do is determine who it is that’s going to be coming into their office after they see somebody online.

Many Steps to a New Client

It’s a very big step going from:

a YouTube video
to the website
to a phone call
to setting a meeting
to signing a client

Those are a lot of steps. You cannot expect that everyone who calls you is going to become a client. So you’re looking at ratios, you’re looking at numbers. At the end of the day you have to work with someone who has:

advertising
marketing
website
social media
video and all the other marketing knowledge and know how

This experience is essential to bring clients into your law firm. The Marketing Square knows how to bring clients from the website, or a video, or another point of contact online, to signing a contract.

We’ve provided attorneys proven revenue since 2010.