Will Your Website Appear in Google Results in 2019?
Google will find your website in 2019 when your website runs smoothly, has quality content, provides a flawless visitor experience, your pages are marketed and your SEO is carefully constructed.
Google ranks PAGES of websites, not websites. Your website will appear in Google results in 2019 when you have:
- Quality built into every page.
- Flawless visitor experience.
- No errors.
- No broken links.
- Updated theme and plugins.
- Proper coding and formatting of all elements.
- Carefully decided SEO on every page.
- Marketing of every page online in all the right places.
Quality Content is Not Subjective
Quality content is original, interesting and compelling information specific to your audience. If your website was a newspaper or TV station, you’d have to publish constantly to keep viewers or readers happy. Now, imagine your website as a source of information for Google to share.
It’s a daunting task to create new and original and quality content continuously. But The Marketing Square does it for all its clients who are so busy working with paying clients that they can barely spare more than two or three hours monthly for our meetings.
You Won’t Find SEO Tactics on Google
Many people do Google searches to learn the latest Google tricks. Well, here’s the bad news. No one is sharing their search engine and content secrets. You won’t find SEO tactics on Google because no one with valuable information shares it with anyone.
It takes many years of website building, coding, writing, video shooting, and editing and understanding the science of advertising to create content and build websites that matter to Google.
The Secret to SEO
Just as Apple doesn’t forecast its earnings to protect its company’s best interests, skilled SEO and SEM companies will never, ever tell you how to help your website.
You’ll never find the secret to SEO but you will get tricked into downloading white papers and PDFs after providing marketers with your e-mail, phone, address, and other information so that they may legally market to you. Or you pay a click bait company or pop-up marketer with no experience or a con artist to get you “ranked at the top of Google.”
If you want to learn SEO, you’ll have to get website build training, in addition to advertising and marketing online skills. You’ll need to be a computer and tech nerd, a person capable of analysis and algorithm study. Even a skilled website marketer with the ability to actuate strategy may not know what’s new and what’s next online. Research and ongoing, grueling keyboard time can’t be taught. It’s learned over decades of online keyboard time.
Don’t DIY Your Website or Go Cheap
DIY – Do It Yourself – websites and content are not professional and cannot match or provide results that an expert SEO and SEM company can provide. Here are a few no-nos:
- GoDaddy.com, Wix.com and SquareSpace.com websites will not be found online. Go ahead…look up any topic and look for one of these websites.
- Don’t buy content from strangers or for cheap. If it’s plagiarized, your website loses out. Google doesn’t like copycats or ripoff artists.
- Don’t pull together a WordPress site after watching YouTube videos. You’re not a webmaster and you’ll only make mistakes that will be put on display for prospective clients and Google.
Hire the Best and Invest in Your Website
Many people ask The Marketing Square what we think of their existing website. They already know that the website is not performing. Usually, there’s a lapse in performance by an existing company that got lazy or that was ripping the law firm off from the start.
We have never seen a website that could be fixed. The themes and plugins are dated, were built and installed incorrectly and we can’t repair poorly constructed, pieced together websites. It’s cheaper for the client when we do a rebuild.
Why a rebuild? Because there will be errors and technical tactics that will be incorrect and that will hinder a company’s success online. Google doesn’t like sticky, tacky, poorly functioning websites. The only job Google performs is the best search engine results.
Professional website builders should have a track record that can be verified with a phone call to clients past and present. Call the clients and vet your new company or pay for it in the end.
